Product Manager - Loyalty Platform - D2C/B2C/Retail/CPG

Product Manager - Loyalty Platform - D2C/B2C/Retail/CPG (9-13 yrs)

- Define and drive the CPG D2C expansion strategy across the Loyalty Platform

- Develop and maintain a structured CPG D2C use case catalogue spanning loyalty, decisioning and AI capabilities.

- Identify platform and module capability gaps required to support retail and D2C growth.

- Translate CPG growth requirements into clear, structured product inputs for Rewards, MRTM, Digital and Modernisation PMs.

- Support lighthouse CPG deployments and capture structured market validation feedback.

- Ensure vertical expansion aligns with platform abstraction guardrails and long-term cross industry strategy.

- Collaborate with Product Marketing to support retail positioning and value articulation.

- Provide structured input into roadmap prioritisation without direct ownership of module backlogs.

- Monitor retail and CPG engagement trends and translate insights into actionable product recommendations.

Mandatory Skills

- 8+ years of product management experience within retail, CPG, D2C or commerce-driven ecosystems.

- Strong understanding of loyalty, engagement and consumer growth models.

- Experience defining cross-channel customer journeys and personalisation use cases.

- Demonstrated ability to operate across multiple product modules without direct authority.

- Experience translating market and client requirements into structured product inputs.

- Strong stakeholder alignment and cross-functional collaboration capability.

- Experience participating in enterprise solution workshops and structured implementation discussions.

Desirable Skills:

- Experience with marketing automation, decisioning or loyalty platforms.

- Exposure to AI-driven personalisation, recommendation engines or growth optimisation systems.

- Experience working with commerce platforms or retail data ecosystems.

- Experience supporting the launch of new vertical offerings within enterprise SaaS.

- Exposure to telecom engagement ecosystems.

- Experience working in global enterprise environments.