Role: Product Manager - Growth

Experience: 1 to 3 years

Type: Full-time

Location: Gurgaon, work from office

Joining time: Less than 15 days

About Tap Health:

Tap Health is the AI care layer between doctor visits for diabetes and other chronic conditions.

Our fully autonomous digital therapeutic app for diabetes provides continuous, AI-orchestrated diabetes care without human intervention, aligned to clinical rules. It analyses user data to predict glucose patterns, behaviour and adherence risk, then delivers real-time, personalised guidance on meals, glucose, stress, activity and sleep. The same engine extends to other chronic conditions in India and beyond.

Role Overview: Product Manager - Growth

We are hiring a Product Manager - Growth to own Tap Health's acquisition, activation, retention and revenue levers end to end. You will design and ship high-impact experiments across onboarding, paywalls, pricing, referral loops, lifecycle journeys and landing pages. You will work closely with engineering, design, data and marketing to create compounding growth and a habit-forming product experience.

This is a product role focused on measurable outcomes. You will use data, fast iteration and sharp UX to move the metrics that matter.

Key Responsibilities:

Your primary responsibility is to deliver user and revenue growth. To achieve this, you will own the following workstreams:

Acquisition and Top-of-Funnel:

- Improve conversion from impression to install to signup across web, app stores and in-app entry points

- Lead experiments on landing pages, app store assets, SEO and ASO to lift CVR

- Design and scale referral programs and growth loops using Tap Score, streaks and quests

- Partner with marketing on creative, channel mix and spend efficiency

Activation and First Value:

- Define activation criteria and leading indicators for each segment

- Ship onboarding, checklists and sample experiences that reduce time to first value

- Optimise WhatsApp flows and lead capture to boost Day 0 and Day 1 activation

Retention and Habit Formation:

- Collaborate with DTx and Game Engine teams to turn daily actions into streaks, XP and level-ups

- Build lifecycle journeys across push, email, in-app and WhatsApp with behavioural triggers

- Improve D7 and D30 retention and reduce churn through systematic experimentation

Monetisation and Pricing:

- Own paywalls, trials, pricing, bundling and microtransactions

- Lift conversion to paid, renewal rate and ARPU through clear hypotheses and tests

- Run targeted offers and promotions with guardrails for margin and LTV

Experimentation and Analytics

- Maintain a prioritised experiment backlog with hypotheses, power and success metrics

- Define event schemas and tracking with engineering; validate data quality

- Build dashboards for CAC, LTV, cohort retention and payback; drive weekly reviews and post-mortems

Cross-Functional Execution:

- Write crisp PRDs and tickets; ensure fast, high-quality delivery with engineering and design

- Partner with data science on segmentation, propensity scoring and churn risk models

- Support B2B2C and partnership funnels with the right user flows and integrations

Qualifications and Skills:

- 1 to 3 years in product, growth or marketing operations in consumer tech; D2C or digital health is a plus

- Hands-on with tools such as Mixpanel, GA4, Firebase, PostHog, Clevertap, MoEngage, WebEngage or similar

- Strong grasp of funnels, attribution, cohort analysis, A/B testing and lifecycle marketing

- Comfortable working with engineers and data teams to define events, APIs and automation logic

- Proficiency in SQL or spreadsheets for ad hoc analysis and experiment readouts

- Experience or interest in AI-driven personalisation, predictive motivation or behavioural segmentation is a plus

- Ownership mindset, clear communication and bias to ship in fast-paced environments