Product Manager (FMCG) Our client is a leading Food brand, looking for a Product Manager with experience in developing and managing new products, roadmaps. Position: Product Manager Qualification: MBA - Marketing Industry: FMCG only Experience: 4-7 Years PRINCIPAL RESPONSIBILITIES: A) PLANNING: - Managing & growing current products/brands/specific category - Map the existing products in geographies & work out region-wise schemes / activations for growth - Identifying new Product opportunities for launches in line with growth plans for the Respective brand/category/products - Setting the Product Mix plan for the new products - Trade Activation, Exhibitions, Set bench marking. B) MARKETING: - Complete study of the Category/product portfolio and setting the market share objectives - Developing the Marketing Mix & Brand Development - Product life cycle management - Development & Management of all ATL and BTL programs / communications - Management of Creative, Media and Market research agencies - Effective Cost Management & budgeting - Packaging, Production, Promotions, & BTL - Work with projects for production - either in house / third party - Initiate localization projects to improve gross margins - Efficient implementation of the plans for launch of the product - Conduct the necessary Market Research activities to gain feedbacks - Competitor analysis.

Pune

Product Manager - FMCG 

Job Description for Product Manager - FMCG  in HCM NEXT in  Pune for (4-7) years of experience. Apply Now!