Posted By
Job Views:
519
519
Applications: 259
Recruiter Actions: 0
Posted in
Sales & Marketing
Job Code
1630334
Product Manager - FMCG
Posted 1 month ago
Posted 1 month ago
4
16+ Reviews
Description:
- Responsible to develop a marketing and sales strategic plan to support the company's mission and objectives that promotes revenue, profitability and growth of the Company
- Responsible for the successful overall direction and management of all activities related to the business branding and marketing initiatives
- Provide guidance and consumer insights to the Innovations and Product Development team on market trends and emerging consumer preferences
- Provide input to strategic planning process, periodic review and update of strategic plans
- To conceptualize, plan and oversee the execution of Go-to-market strategy for product launches (through different media vehicles viz. BTL, ATL, digital, PR, associations etc.)
- Review and evaluate market data across the segments and competitions evolving strategies on timely basis
- Ensure that all marketing and public relations activities comply with local legislative requirements etc. Trademark protection, trade practices, etc.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Being a strong trade-led business, work closely with the Sales leadership in order to manage channel relationships and keep the Partners and influencers engaged. Develop and run Partner Marketing Programs
- Be a change agent for internal stakeholders by fostering a culture of high performance, customer centricity, accountability and professional development
- Builds strategic relationships with clients and other internal & external stakeholders through business development, regular and ongoing communications
Didn’t find the job appropriate? Report this Job
Posted By
Job Views:
519
519
Applications: 259
Recruiter Actions: 0
Posted in
Sales & Marketing
Job Code
1630334
