We're looking for a Product Manager for our client, a D2C Women Hygiene brand based in Bangalore. You will be leading the end-to-end ownership of the Shopify website from UX and performance to conversions and storytelling. Ideal candidate should have a proven track record of elevating brand experience and conversion on web platforms, especially in direct-to-consumer (D2C) brands.
Roles and Responsibilities:
- Own and manage the website end-to-end, including roadmap, feature development, performance, and overall user journey.
- Partner with marketing, design, development, and growth teams to build high-converting landing pages, PDPs, collection pages, and homepages.
- Improve customer experience through A/B tests, user feedback, heatmaps, analytics tools (GA4, Hotjar), and session recordings.
- Drive key metrics such as conversion rate, bounce rate, CLTV, average order value, and add-to-cart performance.
- Assess, integrate, and manage Shopify apps or custom solutions for subscriptions, upsell/cross-sell, reviews, loyalty programs, and more.
- Track website performance using GA, Search Console, Shopify Analytics, and work cross-functionally to deliver seamless product releases.
Requirements:
- 3+ years of experience as a Product Manager, E-commerce Manager, or Website Owner in a D2C/consumer brand, with a proven track record of improving digital experiences (case studies preferred).
- Hands-on website ownership with strong knowledge of UI/UX, CRO, e-commerce user behavior, and the ability to craft clear product specs, briefs, and feature priorities for agile teams.
- Experience collaborating cross-functionally with design, development, marketing, and growth teams, along with familiarity with tools like GA, Hotjar, Klaviyo, Figma, and Shopify apps.
- Data-driven and detail-focused, combining analytical decision-making with a strong aesthetic sense and deep understanding of user flow.
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