Product Manager - FAN

Roles and responsibilities:

- Fan will be a key architect for scaling up the Fan category.

- Responsible to develop a marketing and sales strategic plan to support the company's mission and objectives that promotes revenue, profitability and growth of the Company

- Responsible for the successful overall direction and management of all activities related to the business' branding and marketing initiatives

- Provide guidance and consumer insights to the Innovations and Product Development team on market trends and emerging consumer preferences

- Provide input to strategic planning process, periodic review and update of strategic plans

- To conceptualize, plan and oversee the execution of Go-to-market strategy for product launches (through different media vehicles viz. BTL, ATL, digital, PR, associations etc.)

- Review activity reports and financial statements to determine progress and status in attaining objectives and revise objectives and plans in accordance with current conditions and own the P&L.

- Review and evaluate market data across the segments and competitions evolving strategies on timely basis

- Ensure that all marketing and public relations activities comply with local legislative requirements etc. Trademark protection, trade practices, etc.

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Be a key stakeholder and driver of the Marketing Calendar

- Being a strong trade-led business, work closely with the Sales leadership in order to manage channel relationships and keep the Partners and influencers engaged. Develop and run Partner Marketing Programs

- Be a change agent for internal stakeholders by fostering a culture of high performance, customer centricity, accountability and professional development

- Builds strategic relationships with clients and other internal & external stakeholders through business development, regular and ongoing communications

Qualifications & Experience:

- MBA in marketing or related field

- 5-10 years of product marketing experience, with a minimum of 2-3 years of experience in premium and consumer brands.

- Should have a solid experience in product development and Portfolio planning. Expertise in category development in Kitchen appliances is a must

- Ability to create more efficient and effective partnerships with the external agencies and internal stakeholders.

- Ability to interpret and dissect consumer behaviour, uncover consumer trends, and dig deep into valuable data to unlock fresh consumer insights and improve the business.

- Supply chain and financial/commercial insights in operations will be an added advantage

- Knowledge of latest consumer trends and sales/marketing/branding best practices

- Understanding of the key business drivers within consumer products in India

- Deep understanding of go-to-market strategies and plans for products

- Must be able to think and sell strategically; translate strategies into tangible tactics enabling the capture of a leading market share