Product Manager - Crop Protection Portfolio

STRATEGIC WORK:

- Develop a complete market information deck for all India, State wise crop protection market, molecule wise shares, and crop wise, pest wise market intelligence.

- Work upon presentations required for visit and maintain the required market information data.

- Prepare the business cases for new products.

- Bring more new products for comarketing from existing molecules and prepare the teams to see those products.

Go to market strategy:

- Go to market approach - Develop dealers incentive programs and innovative tools to support sales team.

OPERATIONAL WORK:

Products related:

- Prepare product strategy and ensure implementation through field marketing team.

- Hand hold field teams on concepts.

- Develop new products launch process.

- Develop new products communication with a sign off with field marketing head.

- Develop new products launch plans together with field marketing managers.

- Profitability and Pricing management for key gold category products.

Product Marketing and Training Activities:

- Review and improvise on brand communication including key message points, USPs, regional strategies, product stewardship with the support of concerned stakeholders (e.g. sales teams and marketing services).

- Develop and Implement sales promotion campaigns for the product or product categories, in collaboration with the Field Sales team (for example, product incentives, product discounts, special offers).

- Prepare Product Training Manuals with support from concerned stake holders like Product development, Field Sales, etc.

- Implement revisions in the sales promotion schemes, based on the feedback from the Field sales team (for example, impact on V sales, feedback from channel partners, customer feedback).

Budgeting exercise:

- Robust annual budget exercise (with required support from field marketing).

Market intelligence:

- Track crop shifts, molecules shifts on seasonal basis.

- Tracking of J makers new products progress.

- Identification of crop wise or pest wise portfolio gaps on annual basis.

- Track best practices of Indian companies who are already selling products.

MIS and Reporting:

- Provide regular updates to the Marketing Head on key metrics including marketing expenditure (plan vs. Actual), performance of product launches and campaigns.

- Propose for Demo samples and get formal approval from ZO/HO.

- Implementation of promotional budget based on HO direction and report upon the expense realization after taking approvals from the Marketing Head.