Description:

Department: Credit Card

Role: Product Manager (Cobrand Cards Program Manager)

There is a requirement to hire a Cobrand Program Manager This is a new partnership role which we are planning to enter into a cobrand program hence need a senior experienced resource.

JD:

- The Co-Brand Credit Card Manager is responsible for driving growth, engagement, and profitability for the organizations co-branded credit card portfolio. This role manages partner relationships, product strategy, customer acquisition initiatives, and ongoing portfolio performance to deliver strong business results.

- Serve as the primary point of contact for co-brand partner(s)

- Manage day-to-day partner interactions, governance meetings, long-term strategic planning

- Ensure compliance with co-brand agreements, brand guidelines, and regulatory obligations

- Define and enhance the co-brand credit card value proposition, rewards structure, customer benefits and build a digital onboarding journey

- Monitor portfolio KPIs including acquisitions, activation, spends, attrition, credit performance, and profitability

- Conduct market research to identify trends and competitive benchmarking

- Develop and execute integrated marketing campaigns across digital, in-store, on-site, and partner channels

- Optimize customer acquisition funnels, partner promotions, and cross-sell opportunities

- Collaborate with marketing, analytics, and partner teams to improve targeting and ROI

- Improve customer journey from onboarding to long-term engagement

- Drive usage of card benefits, rewards redemption, and partner ecosystem engagement

- Work with CX and operations teams to enhance service levels and reduce customer friction

- Track financial performance: revenue, cost of acquisition, rewards liability, and profitability

- Support credit policies, underwriting strategies, and risk monitoring

- Prepare executive reports and business reviews with data-backed insights

Requirement:

- Post Graduate with 10+ years work experience in cards, payments, partnerships, or product management.

- Strong analytical and financial acumen; ability to work with data/BI tools.

- Experience in credit cards, fintech, banks or loyalty programs is a plus.

- Excellent communication, negotiation and relationship building skills.

- Experience in product life cycle management, data interpretation & portfolio analytics.