Product Manager - Consumer Durables Job Description: Business Planning: - Work on the Annual Business Plan for the Product - Work on developing the Annual marketing plan Product Life Cycle Management: - Identify Opportunities for New Product development - Develop distribution & pricing strategies to increase market share - Explore Profitable Line Extensions - Manage the entire product life cycle - Develop GTM strategy for new Product & Geography launches Marketing Communication: - Work closely with Marketing Communication Team to develop effective ATL, BTL & Digital Marcom strategy & actualize the campaigns for achieving the desired business plan Sales Support: - Work in the area of developing the Trade promotion incentives & Sales incentives - Plan & Direct and customize the marketing communication & promotions across geographies for max impact Business Process: - Development of Key Dashboards, MIS for developing deeper consumer & market insights and management reporting - Benchmark competition & take preventive and corrective action in the area of pricing, promotion & trade - Monitor & analyze on a monthly basis revenue (Volume & Value) across geography, trade, SKU's & suggest correct actions based on consumer insights & analytics to maintain the sales velocity planned for the year

Mumbai

Product Manager - Consumer Durables 

Job Description for Product Manager - Consumer Durables  in Pinnacle Search in  Mumbai for (5-8) years of experience. Apply Now!