Position Purpose:

- Competition Benchmarking & Market Share.

- Product Enhancement.

- Market Visibility.

- Customer Feedback.

- Building out the Cash Franchise covering client segments like Government, Corporates etc.

Position Responsibilities:

1. Competition Benchmarking & Volumes:

- Scan and evaluate competition & industry best practices to ensure product offering is always contemporary in terms of offerings from a client and regulatory perspective.

- Define new customer segments where product offerings can be given, and gaps addressed as identified through customer feedback / complaints.

- Drive budgets for the business.

2. Product Development and Enhancement:

- Evaluate each variant of the product stack and constantly find ways to enhance the product offering to make it relevant for customers.

- Evaluate channels being used and how they can be enhanced for better service delivery.

- Create a structured customer feedback mechanism to evaluate relevance of product/enhancements required to build volumes.

- Work with stakeholders like Operations and IT to enhance the delivery capabilities of the organization for identified set of products.

- Review performance of product against benchmarks and address gaps by means of enhancement in parameters, segments, channels etc.

3. Product Penetration & Right Carding:

- Ensure penetration and usage across all Client Relationships.

- Ensure right carding at point of sale by working closely with channel/back-end initiatives and providing training to the Relationship / Sales teams.

- Meet clients to understand where we can grow the offering.

4. Market Visibility:

- Ensure top of mind recall of sales channels by way of trainings/engagements etc. to drive product volumes.

- Support sales teams by way of presales tools to ensure effective communication in the market.

- Ensure visibility of all variants across digital channels.

- Develop plans with Marketing to increase internal / external visibility of product offerings.

Qualifications and Experience Requirement:

Qualifications:

- Post-Graduation.

Experience:

- Post-Graduation with minimum 8 - 10 years of experience working with Cash products (Receivables, Payables, Liquidity solutions, Agency offering).

- Good interpersonal skills, as the position requires co-ordination with peers & seniors in various functions within the business as well as the bank.

- Good in oral & written communication, Excellent analytical skills & team player.

Skills and Behavioural Competencies:

Skill:

- Customer Orientation.

- Project Management.

- Interpersonal Skills.

- Decision making.

- Communication Skills.

- Negotiation Skills.

- Planning & Execution.

- Influencing.

Major Stakeholders:

- Marketing cobrands partners, BIU, Relationship teams, Sales team, Networks etc.