PURPOSE OF THE ROLE:

- A two-to-three-line statement outlining the objective or the reason for which the job exists.

- The incumbent is responsible for driving NRI book growth for the Bank. It entails engaging with channels internal stakeholders alongwith managing the overall product offering. Manage and oversee the NRI FD portfolio ensuring growth, customer satisfaction and compliance with specific regulatory requirements.

- The candidate is required to develop and implement strategies to increase NRI book growth, improve customer engagement and enhance onboarding and maintenance journeys through digitization and removal of Nonvalue Adds

KEY RESPONSIBILITIES & KPIS OF THE ROLE:

- These responsibilities are representative, and the role holder is also responsible for any other job assigned by the superior authorities from time to time. This section is not intended to be an exhaustive listing of all activities done by the role holder. It should capture only the key responsibilities of the role.

- Metrics that are used to evaluate the success / performance of the role specific targets do not need to be included as those would change from Y-o-Y.

Responsibilities KPIs:

Strategy and Planning:

- Ensure to launch initiatives in line with the overall Organizational strategy

- Assist in planning, designing & development of Product strategy to meet business objective

- Maintain relationships with key stakeholders and engage with them on a regular basis

- Mentoring and coaching team members for their professional development and growth

- Throughput Target

- Incremental Deposit book 25 % growth YOY.

- Introduce structured products

- Income generate

- Stakeholder Management

- Campaign Management

- New Initiatives, products, to enhance revenue

- Team Management Policies, Processes & Procedures

- Launch NRI Products in line with Regulatory guidelines & internal policies

- Manage the bouquet of existing NRI products including SA, FD & structured products

- Ensure necessary changes to the product / processes as and when required adhering to any regulatory changes

- Ensure the product offerings are in line with the competition

- Conduct regular Market analysis and publish to the relevant stakeholders

- Launch digital initiatives aiding to reduced TAT & better customer experience

- Manage escalations including MD & CEO, Banking Ombudsman, etc.

- Facilitating product and process trainings to relevant stake holders including Sales & channel

- Ensure the content on the website & systems are up to date and any changes are updated on a timely manner

- Regular engagement with Channel team & Regional / Zonal Heads updating on key business insight and support required from them.