Product Manager - Agricultural Technology Firm

Job Description - Product Manager (Mumbai HO)

Education: B.Sc. + MBA (Marketing)

Experience: 4- 5 years in FMCG

Role Summary:

The Product Manager is responsible for managing sales and marketing plans, launching new products, analysing market trends, and supporting the sales team to achieve business targets.

Key Responsibilities:

- Drive sales and marketing strategies to achieve market share and profit goals.

- Identify new product opportunities and coordinate with the development team.

- Provide market forecasts and analyse competitor activities.

- Plan promotions, farmer meetings, trials, and other marketing activities.

- Manage product pricing, packaging, and marketing schemes.

- Ensure all marketing activities stay within the approved budget.

- Study market trends, customer behaviour, and competitor brands.

- Evaluate performance of new products and review sales reports regularly.

- Provide product and technical training to the sales team.

- Perform additional tasks as required.

Key Skills Required:

- Strong sales and marketing planning skills.

- Good at market and competitor analysis.

- Ability to manage promotions and work with cross-functional teams.

- Good budgeting skills and ability to evaluate campaign results.

- Good computer skills and willingness to stay updated with industry trends.