Product Management - IoT

Position: Iot- Product Management

JOB PURPOSE:

Considering AIOT as one of the core strategic direction for the upcoming years. We need a specific IOT TWS highly dynamic product manager for deep diving into this category & consumers for defining product / its KSPs, competition tracking, and key stakeholder management.

KEY RESPONSIBILITIES:

Product:

- Consumer obsession: Lead the understanding of consumers behaviour and needs through qualitative and quantitative studies in collaboration with internal teams.

- Industry awareness: Derive data driven analysis on the competitive landscape of the Audio / wearables (IOT) industry and derive actionable insights with primary and secondary research to build differentiating product positioning and superiority.

- Go-to-market: Collaborate with multiple internal functional stakeholders to define the go-to market strategy for the upcoming product launch.

- Defining the product: Leverage the collective insights to define the product based on the consumer needs and in future product roadmap, its positioning, and sales forecast for the TWS category.

- Tracking launch progress: Define and set up measurement milestones, metrics, and key performance indicators (KPIs) for launch initiatives and activities.

- Marketing assets review: Support the Digital, Retail, PR and Training teams to review the product related information in all Marketing assets to ensure accuracy and consistency.

- External stakeholders: Maintain strong relationships with external partners to drive seamless collaboration and industry awareness including market visits.

- Market bench marking: Deploy learning strategies to gain more information about the market, such as market segmentation, market development, market refinement, and competitive intelligence analysis.

- Ensuring cross-functional collaboration: Steer cross-functional teams across sales, service, product, software development, content, marketing, legal, operations, and finance; evaluate ideas, motivate teams to meet deadlines, and ensure all-around alignment in the go-to-market process.