Job Summary:

- We are seeking a highly experienced and results-oriented Product-Led Growth & Performance Marketing Lead to join our dynamic team in Mumbai.

- This pivotal role will be responsible for spearheading our product-led growth initiatives and driving high-performance paid acquisition strategies.

- The ideal candidate will possess a strong product sense, a deep understanding of growth loops, and a proven track record in optimizing marketing campaigns and experimentation systems within a fast-paced consumer tech or fintech environment.

- You will be instrumental in scaling our user base, enhancing engagement, and ensuring data-backed decisions drive our growth trajectory.

Key Responsibilities:

- Build and Scale Product-Led Growth (PLG) Engine: Design and implement robust growth loops (e. , referrals, gamification, enhanced onboarding experiences) to drive organic user acquisition and activation.

- Lead in-product engagement initiatives and execute retention experiments through a structured experimentation engine.

- Drive High-Performance Paid Acquisition: Strategize, execute, and continuously optimize paid marketing campaigns across various channels, including Google Ads, Meta Ads, and influencer networks.

- Focus on expanding reach and acquiring users efficiently, particularly in Tier 2, Tier 3, and Tier 4 markets, while meticulously managing key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Ad Spend (ROAS).

- Lead Growth Experimentation: Champion a culture of experimentation by writing comprehensive growth briefs, defining clear hypotheses, and collaborating cross-functionally with Product, Design, and Engineering teams.

- Execute A/B tests, analyze results, iterate rapidly on successful initiatives, and scale winning growth motions.

- Own Analytics & Growth Tooling: Take ownership of the selection, implementation, and optimization of - critical growth analytics tools (e. , Firebase, WebEngage, Mixpanel).

- Develop and maintain insightful dashboards and reporting frameworks to monitor core growth metrics, including user activation, product adoption, and churn rates.

- Drive Data-Backed Decisions: Partner closely with the data analytics team to conduct in-depth cohort and funnel analyses.

- Uncover actionable growth opportunities, identify areas for improvement, and drive continuous enhancements in critical metrics such as referral rates and merchant activation rates.

Must-Have Skills:

- Experience: 5-8 years of progressive experience in a growth, product marketing, or performance marketing role within a consumer tech or fintech startup environment.

- Product-Led Growth: Demonstrated experience launching or owning product-led growth features or implementing successful growth loops.

- Performance Marketing Platforms: Proficiency in managing and optimizing campaigns on major performance platforms (e. , Meta Ads, Google Ads).

- Mobile Measurement Partners (MMPs): Hands-on experience with MMPs like Appsflyer for attribution and campaign measurement.

- Analytics & Data: Strong command of analytics tools such as GA4, Mixpanel, and SQL for data extraction and analysis.

- Cross-functional Collaboration: Excellent product sense and proven ability to collaborate effectively with cross-functional teams including Product, Design, and Engineering.

- Experimentation: Experience in building or running a structured experimentation system (A/B testing, hypothesis generation, analysis).

Good-to-Have Skills: Language Fluency: Fluency in Hindi or another regional Indian language