Key Responsibilities:

A. Business Strategy & P&L Management:

- Develop and execute the overall business strategy for the category.

- Take complete ownership of the category's Profit & Loss (P&L), revenue, margins and profitability.

- Define short-term and long-term business plans, growth strategies and annual operating plans.

- Identify new business opportunities, market segments and growth avenues.

- Drive market share expansion and strengthen the company's competitive positioning.

- Monitor business performance against revenue, profitability and growth targets.

B. Sales & Business Development:

- Lead overall sales and business development activities across general trade, modern trade, large-format retail and other relevant channels.

- Drive expansion of the dealer, distributor and retail network across domestic markets.

- Build strong relationships with distributors, dealers, channel partners, architects, interior designers and kitchen solution providers.

- Develop strategies to improve secondary sales, product penetration and market coverage.

- Drive achievement of sales targets through regional and national sales teams.

- Identify opportunities for institutional, project and B2B business.

C. Product Portfolio & New Product Development:

- Drive product portfolio strategy.

- Identify emerging market trends, consumer preferences and competitor offerings.

- Work closely with R&D and NPD teams for new product launches and product innovation.

- Define product specifications, pricing, positioning and feature requirements based on market needs.

- Ensure the product portfolio remains competitive across different price segments.

- Drive product differentiation through technology, design, features and performance.

D. Marketing & Brand Management:

- Develop category-specific marketing and brand-building strategies.

- Drive product positioning, promotional campaigns and go-to-market strategies.

- Work with marketing teams on digital campaigns, retail visibility and brand communication.

- Develop strategies to improve brand awareness, customer engagement and product consideration.

- Monitor competitor activities, pricing strategies and market trends.

E. Distribution & Channel Management:

- Strengthen the company's distribution network and channel ecosystem.

- Develop and implement channel strategies to improve market reach and product availability.

- Manage relationships with key distributors, dealers and retail partners.

- Drive channel profitability, inventory management and sales productivity.

- Identify new markets and appoint channel partners for business expansion.

F. Cross-functional Leadership:

- Work closely with Manufacturing, NPD, R&D, Quality, Procurement, Supply Chain and Finance teams.

- Ensure alignment between market requirements and product development initiatives.

- Coordinate with manufacturing teams to ensure product availability and delivery commitments.

- Monitor product quality, customer feedback, warranty costs and after-sales service performance.

- Drive improvements in product reliability and customer satisfaction.

G. Team Leadership:

- Lead and develop the overall business team, including Sales, Marketing, Product Management and Category Management.

- Establish performance targets and KPIs for regional and functional teams.

- Build a strong performance-oriented culture.

- Develop leadership capabilities and succession planning within the business.