Product Head - Cables/Wires Electricals

Wire - Product Head

Description:

Roles & Responsibilities

- Own the wire category revenue, GTM, and growth strategy for the East region

- Expand distribution footprint across electrical trade, retail, and wholesale channels

- Build and manage channel partner relationships; drive onboarding in priority markets

- Implement pricing, schemes, channel programs, and trade marketing initiatives to accelerate adoption

- Collaborate closely with the Sales Head - East and central product/marketing teams to ensure availability, visibility, and market activation

- Track competition across brands, SKUs, pricing, and channel behaviour to identify growth levers

- Manage forecasting, inventory planning, and demand generation for the wires portfolio

- Ensure compliance with quality standards and strengthen product knowledge across the sales force

Required Skills:

- 8-14 years in wires & cables, electricals, or FMCG-electricals.

- Strong understanding of the Maharashtra electrical trade ecosystem.

- Experience in scaling categories or managing wire-specific portfolios.

- Deep relationships with key electrical channel partners.

- Execution-driven, entrepreneurial, and comfortable in high-growth environments.