Description:

The Growth Product Manager will be obsessed with moving metrics, working at the intersection of Product, Marketing, and Data to drive user activation and monetization.

You will:

- Experimentation: Design and execute high-velocity A/B tests to optimize conversion funnels.

- Funnel Optimization: Analyze user drop-off points and implement features to improve activation.

- Strategy: Define hypotheses and success metrics for growth initiatives.

- Analytics: Use tools like Mixpanel or Amplitude to self-serve data insights.

- Conversion Breakthrough: You will have overhauled the paywall and onboarding flows for both apps, resulting in a measurable double-digit lift in Trial-to-Paid conversion.

- Activation Engine: We will have a clear, data-backed definition of our "Aha! Moment, and you will have implemented 35 core features or triggers that get users to that moment faster.

- Velocity: You will have established a "test-and-learn" cadence of at least 23 meaningful experiments per sprint.

Must Haves:

- 5 - 8 years in Product Management, with at least 3 years focused exclusively on Growth or Monetization for B2C mobile subscription apps.

- BS/BA degree required.

- Experience in B2C Mobile Apps or EdTech/Subscription services.

- Strong understanding of behavioral psychology triggers in UI.

- Proven track record of driving metric improvements through experimentation.

- You are dangerous with data. You can write basic SQL (or are willing to learn) and don't need a Data Analyst to tell you if a test is statistically significant.

- You understand UI triggers, loss aversion, and reward cycles, and you know how to use them ethically in an EdTech context.

- You are used to working in fast-paced environments where you might need to write the copy for a test one hour and analyze a cohort the next.

Your Stack:

- Analytics: Mixpanel and Databricks (Self-serve data mastery is a must).

- Experimentation: App Store Connect (A/B testing), Custom A/B testing

- Lifecycle: Braze for activation loops.

- Monetization: Experience with Apple/Google subscription frameworks and paywall optimization

Nice-to-Haves:

- SQL skills for independent data analysis.

- Experience building habit-forming loops that drive LTV (Lifetime Value) beyond the first 30 days.

A background in kids' apps or digital learning products.

- Are open to suggestions, collaborative, and thrive in team environments

- Love and are willing to learn new technologies and styles

- Are scrappy, entrepreneurial with the ability to turnaround high-quality projects quickly without depending on a large team

- This role is based in India, reporting to our global growth leadership. We value async efficiency but thrive on collaborative "war room" sessions.