About the Role:

As the Growth Leader, you will own the end-to-end customer journey from acquisition and activation to engagement, retention, and monetisation.

This is a highly hands-on role for someone who combines product thinking, growth strategy, analytics, and execution. You will work closely with Product, Engineering, Design, and Marketing teams to identify growth opportunities, run experiments, improve the user experience, and build scalable growth systems.

The ideal candidate will come from a startup or Founders Office environment and have experience scaling AI, SaaS, consumer technology, or creator-economy products.

Key Responsibilities:

Product-Led Growth:

- Build and scale PLG strategy and growth engine.

- Identify opportunities across the customer journey to improve acquisition, activation, engagement, retention, and monetisation.

- Partner with Product and Engineering teams to embed growth into the product experience.

- Improve onboarding, user adoption, product engagement, and conversion.

Growth Strategy & Execution:

- Own key growth metrics and develop strategies to drive sustainable user and revenue growth.

- Identify growth opportunities through customer insights, product data, market research, and competitive analysis.

- Develop and prioritise growth initiatives based on potential business impact.

- Build scalable growth processes and systems from the ground up.

Experimentation & Analytics:

- Design and execute A/B tests and growth experiments across the product and customer journey.

- Conduct funnel and cohort analysis to identify drop-offs and growth opportunities.

- Track and analyse metrics such as activation, conversion, retention, churn, CAC, LTV, MRR/ARR and monetisation.

Lifecycle & Retention:

- Develop strategies to improve user activation, engagement and retention.

- Build lifecycle journeys across different stages of the customer lifecycle.

- Identify drivers of churn and implement initiatives to improve customer retention.

- Optimise monetisation and expansion opportunities.

Cross-functional Leadership:

- Work closely with Product, Engineering, Design and Marketing to execute growth initiatives.

- Translate customer and behavioural insights into product and business priorities.

- Drive alignment across teams and ensure timely execution of growth experiments.

- Present growth insights, opportunities and recommendations to the leadership team.

What We're Looking For:

- 6+ years of experience in Growth, Product Growth, Product Management, Strategy & Operations, or related roles.

- Strong preference for candidates with startup, Founders Office, or early-stage company experience.

- Demonstrated experience building or scaling AI, SaaS, consumer technology, creator economy, or other product-led businesses.

- Strong understanding of Product-Led Growth (PLG) principles.

- Proven experience owning growth metrics across acquisition, activation, engagement, retention and/or monetisation.

- Hands-on experience with A/B testing, funnel optimisation, cohort analysis and growth analytics.

- Strong analytical and data-driven problem-solving skills.

- Experience working closely with Product, Engineering, Design and Marketing teams.

- Ability to operate independently in an ambiguous, fast-paced environment.

- Strong ownership mindset with a bias toward experimentation and execution.

Ideal Candidate:

We are looking for a hands-on growth operator, not a traditional marketing leader.

The ideal candidate would have:

- 6+ years + Startup/Founders Office + AI/SaaS/Consumer Tech/Creator Economy + PLG + Growth Analytics + Experimentation + Product Collaboration + End-to-End Growth Ownership