- Responsible for developing and executing product strategy for various customer segments and ensure both Physical and digital deployment to reinforce Dr.

- Lal PathLabs' position as a leader in wellness market.

- Revenue Achievement: Responsible for the revenue achievement through the sales of the product.

- Design and roll out marketing plans to ensure product adoption across COCO, FOFO channels through the help of sales and ops teams.

- Product Strategy & Lifecycle Management : Conduct market research to gather consumer insights.

- Use insights to design and deploy competitive offerings of consumer products like preventive health packages, including design, pricing, positioning, and lifecycle management.

- Customer Segmentation, New Product Development & Innovation : Field working (8-10days monthly) to analyse customer segments and needs to conceptualize and launch health packages as per different segments like lifestyle, age, demographics, occupation, premium etc.

- Pilot the packages, gather insights to refine offerings.

- Partner with sales to customize and roll out region specific offerings to help achieve sales revenue.

- Cross-functional Collaboration : Work closely with Marketing, Sales, Operations, and IT teams to ensure cohesive product adoption, promotion and service delivery.

Product Vision, Research & Planning :.

- Lead comprehensive market research, consumer insight mining, and competitive analysis to identify unmet needs and high-potential product opportunities.

- Define the business case, opportunity sizing, and product strategy in line with organizational goals.

- Present structured recommendations for what to launch, when, and why-based on data and field realities.

High-Impact Project & Stakeholder Management :.

- Drive the entire product lifecycle from idea to launch with clear timelines, ownership, and governance.

- Coordinate with internal teams (Medical, Tech, Ops, Quality, Digital, Finance) to get timely inputs and cross-functional buy-ins.

- Navigate internal approval processes efficiently, ensuring all gates (content, pricing, compliance, etc. ) are managed proactively.

Campaign & GTM Execution :

- Collaborate for 360- launch campaigns (ATL, BTL, digital, local) in partnership with brand and media teams.

- Ensure campaign rollout is timely, consistent, and aligned with the product proposition across customer and trade touchpoints.

Post-Launch Review & Course Correction :

- Track key KPIs: Numbers , revenue, product share, feedback, and conversion metrics.

- Gather structured input from market, sales teams, and consumers to refine strategy or messaging.

- Iterate and adjust tactics post-launch based on real-time data and feedback.

Be the Central Owner & Problem Solver :

- Act as the single point of contact (POC) for all departments related to the product.

- Ensure seamless communication and issue resolution between cross-functional teams and leadership.

- Represent the product and its performance in internal reviews, making clear recommendations on growth or interventions.

Be the Central Owner & Problem Solver :

- Act as the single point of contact (POC) for all departments related to the product.

- Ensure seamless communication and issue resolution between cross-functional teams and leadership.

- Represent the product and its performance in internal reviews, making clear recommendations on growth or interventions.

Post-Launch Review & Course Correction :

- Track key KPIs: Numbers , revenue, product share, feedback, and conversion metrics.

- Gather structured input from market, sales teams, and consumers to refine strategy or messaging.

- Iterate and adjust tactics post-launch based on real-time data and feedback.

Experience:

- 8-10 years of experience in product management.

- Qualification: MBA/PGDM in Marketing.