Product & Growth Marketing Role

Role: Product & Growth Marketing

Exp: 2-6 yrs

Location: Mumbai (Vile Parle)

Your Role:

- As a Product & Growth Marketer, you will be the bridge between product, growth, and the user. You'll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You'll own the marketing funnel, craft sharp positioning, drive adoption, and scale revenue-driving campaigns across channels.

- You'll work directly with the founders to bring new features, journeys, and growth loops to life - combining storytelling, data, and execution. You'll be expected to take ownership from day one and operate at the intersection of product, growth, and GTM - turning insight into impact at speed.

What You'll Do:

- Own and execute growth experiments across the entire funnel - from onboarding to retention and referrals

- Run paid marketing and performance campaigns with a clear eye on ROI

- Write high-converting, user-first copy across landing pages, WhatsApp, and in-product journeys

- Collaborate with product, content, and sales teams to align GTM, messaging, and conversion strategy

- Use AI tools to scale creative production, personalize communication, and automate campaigns

- Analyze funnel and cohort data to identify drop-offs, run rapid A/B tests, and double down on what works

- Bring user insights into growth - through qualitative feedback, user calls, and market research

What Makes You a Great Fit:

- You're a doer with a bias to action - you can go from insight plan execution without waiting for hand-holding.

- You've worked in growth/product marketing roles at high-velocity B2C startups and understand funnel obsession.

- You're sharp with copy - you write like a human, not a template, and can persuade with clarity.

- You have a strong understanding of users - especially the aspiring professionals in India's Tier 1-3 landscape.

- You understand how AI works, and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.

- You thrive in ambiguity, love solving problems, and think like a mini-founder, not just a marketer.

- Bonus: Experience in ed-tech, career-tech, or consumer internet is a huge plus