Pristyn Care - Manager - Marketing

Manager - Marketing

Description:

About the Role

We are seeking a dynamic and result-oriented Marketing Manager to spearhead hospital revenue growth through referral marketing, consultant engagement, and impactful offline campaigns. The ideal candidate will combine strategic thinking with hands-on execution, strong stakeholder management, and a deep understanding of healthcare marketing to strengthen Pristyn Cares market presence and drive business expansion.

Key Responsibilities

Revenue & Business Growth:

- Achieve monthly and quarterly revenue targets across OPD, IPD, and surgical verticals.

- Identify and develop new business opportunities through referral channels, doctor engagement, and outreach programs.

- Plan and launch specialty OPDs, health camps, and wellness initiatives to increase patient acquisition.

- Track ROI from marketing initiatives and continuously optimize campaigns for higher conversions.

Referral & Consultant Development:

- Design, lead, and manage referral programs to enhance patient inflow.

- Build and maintain strong relationships with referring doctors, clinics, and healthcare partners.

- Organize RTMs, CMEs, and networking events to strengthen consultant engagement and retention.

Corporate & Insurance Tie-ups:

- Manage partnerships with corporates, insurance companies, and TPAs to expand business opportunities.

- Coordinate with finance and customer care teams for seamless handling of corporate and insurance cases.

Offline Marketing & Brand Visibility:

- Plan and execute BTL campaigns, field activations, and health awareness programs.

- Conduct market analysis to identify regional trends, opportunities, and competitor strategies.

- Ensure consistent brand visibility and communication across all marketing touchpoints.

Team Leadership:

- Lead, guide, and motivate a team of marketing executives to achieve organizational goals.

- Monitor team performance metrics and foster a high-performance, patient-centric work culture.

Key Skills & Competencies:

- Referral & Offline Marketing Strategy

- Doctor & Consultant Relationship Management

- BTL / On-ground Campaign Execution

- Revenue & Business Development

- Corporate & Insurance Partnerships

- Team Management & Leadership

- Strong Communication, Negotiation & Analytical Skills

Qualifications:

- MBA / Masters in Marketing, Business Administration, or a related field.

- 5 to 8 years of experience in hospital or healthcare marketing, with proven expertise in referral and offline channels.

- Strong understanding of regional healthcare markets and patient acquisition strategies.