Key Responsibilities:

1. Strategic Planning & Growth:

- Develop annual marketing & patient acquisition strategy

- Identify high-revenue specialities (cardiac, neuro, ortho or multispecialty hospital etc.)

- Create growth plans for domestic & international patient segments

- Drive hospital brand positioning & market differentiation

2. Patient Acquisition & Conversion:

- Manage lead generation funnels from referrals, corporates, TPAs, PSU's , Start doctors, ATL/BTL

- Oversee call centre performance, lead nurturing & conversion ratios

- Build patient journey pipelines for OPD - IPD - Surgery

3. Doctors' Engagement & Promotion:

- Promote key consultants through campaigns, talks, CME events

- Align marketing with doctors' availability, outcomes & new procedures

- Manage reputation building for star doctors & new consultants

4. Corporate, Insurance & TPA Relations:

- Build partnerships with corporates, SMEs, insurance players & TPAs

- Pitch health camps, wellness programs & screening packages

- Ensure empanelments & corporate coverage visibility

5. International Patient Division (IPD):

- Build medical value travel channels (Middle East, Africa, CIS, SAARC)

- Manage travel partners, facilitators, embassies & cross-border branding

- Create international patient concierge & packages

6. Community Outreach & Medical Camps:

- Plan mega free camps, screening drives & public health events

- Tie-ups with RWAs, schools, colleges & NGOs

6. Hospital Branding & Reputation:

- Develop branding for departments, units & new technologies

- Manage internal branding, signage, patient materials

- Ensure adherence to NABH communication guidelines

7. Content & Communication:

- Oversee patient stories, testimonials, health blogs, videos

- Develop campaigns for new equipment, doctors & success cases

- Build thought leadership for hospital leadership & clinicians

8. Data Analytics & Reporting:

- Weekly dashboards: specialty performance, conversion ratios, digital ROI

- Competition tracking across local & regional hospitals

- Monthly analysis for course correction

Required Qualifications & Skills:

- Postgraduate in Marketing, Business Administration, or a related field.

- Minimum 15 years of marketing/business development experience, preferably in a 200+ bedded hospital or national level role for corporate hospital chain

- Strong corporate networking and B2B relationship-building skills.

- Experience in working with RWAs, community groups, and healthcare referral networks.

- Excellent communication, negotiation, and presentation skills.

- Knowledge of healthcare marketing trends, strategies, and local market dynamics.

- Proficient in MS Office; familiarity with CRM and marketing tools is a plus.

- Ability to work independently and manage multiple projects simultaneously.

Preferred Attributes:

- Prior experience in a healthcare marketing/business development role is mandatory

- Self-motivated, proactive, and target-oriented professional.

- Strong leadership qualities and team management experience.

- Ability to think strategically while delivering tactical outcomes.

Why Join Us?

- Be a part of a growing super/multi-speciality hospital with a strong vision for patient care and innovation.

- Opportunity to lead impactful marketing initiatives that directly contribute to hospital growth for PAN India level