Role Overview:

The incumbent will be responsible for driving hospital revenue through strategic sales initiatives, referral development, consultant onboarding, and corporate tie-ups. The role requires a balance of strategic planning, field execution, and relationship management to strengthen the hospital's market presence and achieve sustained business growth.

Key Responsibilities:

Revenue Generation & Business Growth:

- Drive monthly and quarterly revenue targets across OPD, IPD, and high-end surgical procedures.

- Identify and convert new business opportunities through referral networks, doctor engagement, and outreach programs.

- Expand hospital market share by launching specialty OPDs, outreach clinics, and health awareness camps.

- Develop cost models, corporate health packages, and preventive care programs to boost revenue streams.

- Track ROI from marketing activities and optimize campaigns for higher conversion and profitability.

Consultant & Referral Development:

- Lead consultant empanelment across specialties and super-specialties.

- Strengthen relationships with key referring doctors, clinics, and associations.

- Monitor referral patterns and ensure consistent growth in patient admissions.

- Organize RTMs, CMEs, and consultant promotions for visibility and engagement.

Corporate & Insurance Business:

- Manage corporate tie-ups, insurance empanelment's, and third-party administrators (TPAs).

- Negotiate contracts and service agreements to enhance hospital revenue.

- Coordinate with finance and customer care teams for smooth processing of corporate and insured cases.

Marketing & Brand Strategy:

- Plan and execute ATL/BTL campaigns, digital marketing, and brand positioning initiatives.

- Conduct market analysis to identify trends, competitor movements, and growth opportunities.

- Ensure consistent hospital visibility through health camps, wellness programs, and media engagement.

Team Leadership:

- Supervise and mentor sales and marketing executives across assigned regions.

- Set performance goals, monitor achievements, and implement continuous improvement measures.

- Foster a performance-driven, patient-centric, and collaborative work culture.

Key Skills & Competencies:

- Revenue Generation & Business Expansion

- Sales & Marketing Strategy

- Consultant & Doctor Relationship Management

- Corporate & Insurance Business Development

- Market Analysis & Campaign Planning

- Leadership & Team Management

- Excellent Communication & Negotiation Skills

About Company:

Co-founded by Harsimarbir (Harsh) Singh, Dr. Vaibhav Kapoor, and Dr. Garima Sawhney in August 2018, Pristyn Care (pristyncare.com) is a leader in Secondary Care Surgeries.

The company has a team of 400+ expert surgeons, performing advanced surgeries for over 50+ diseases using the latest advanced medical technology such as Laser, Laparoscopy, Microdebriders, Lasik, etc. across 800+ Surgical Centres.

It is present in 40 cities and towns viz. Ahmedabad, Bangalore, Bhubaneswar, Chandigarh, among others.