We are seeking a highly driven and strategic Global Marketing Manager to lead demand generation, brand growth, product marketing, and go-to-market initiatives for our B2B SaaS business across global markets.

- This role will be instrumental in driving pipeline growth, customer acquisition, market positioning, and revenue impact through integrated marketing programs.

- The ideal candidate is a full-stack B2B SaaS marketer with experience managing global campaigns, digital marketing programs, content strategy, product marketing, account-based marketing (ABM), and marketing operations.

- You will collaborate closely with Sales, Product, Customer Success, Revenue Operations, and Leadership teams to accelerate growth across North America, EMEA, APAC, and other strategic markets.

Key Responsibilities :

Global Demand Generation & Pipeline Growth :

- Own and execute end-to-end demand generation strategies to drive qualified pipeline and revenue growth.

- Develop multi-channel marketing campaigns across digital, paid media, email, content, webinars, events, partnerships, and social platforms.

- Build scalable lead generation programs focused on MQL, SQL, pipeline creation, and customer acquisition.

- Optimize marketing funnels to improve conversion rates across the buyer journey.

- Collaborate with sales teams to align marketing initiatives with revenue goals.

Go-to-Market (GTM) Strategy :

- Develop and execute GTM strategies for new product launches, feature releases, and market expansion initiatives.

- Define market positioning, value propositions, messaging frameworks, and competitive differentiation.

- Partner with Product Management to translate product capabilities into customer-focused narratives.

- Support pricing, packaging, and market penetration strategies.

Product Marketing :

- Create compelling product positioning and messaging for target customer segments.

- Develop sales enablement materials, battle cards, case studies, presentations, solution briefs, and product collateral.

- Conduct competitive analysis and market intelligence research.

- Work closely with customer-facing teams to identify market trends and customer needs.

Account-Based Marketing (ABM) :

- Design and execute targeted ABM campaigns for enterprise and strategic accounts.

- Collaborate with Sales teams to identify high-value accounts and buying committees.

- Create personalized marketing experiences that accelerate deal velocity and account engagement.

- Measure and optimize ABM performance and ROI.

Digital Marketing & Performance Marketing :

Manage global paid marketing campaigns across :

- Google Ads

- LinkedIn Ads

- Display Advertising

- Retargeting Platforms

- Industry Publications

- Drive SEO and content marketing initiatives to increase organic visibility.

- Optimize landing pages, campaign performance, and customer acquisition costs.

- Manage marketing budgets and maximize campaign ROI.

- Content & Thought Leadership

- Lead content strategy across blogs, whitepapers, ebooks, customer stories, webinars, podcasts, and social media.

- Develop executive thought leadership programs.

- Build industry credibility through research reports, analyst engagement, and market insights.

- Drive content programs that support every stage of the buyer journey.

Marketing Operations & Analytics :

- Own marketing performance reporting and dashboard management.

- Analyze campaign effectiveness, funnel metrics, attribution models, and customer acquisition costs.

Track and improve key metrics including :

- MQLs

- SQLs

- Pipeline Generated

- Revenue Influenced

- Customer Acquisition Cost (CAC)

- Return on Marketing Investment (ROMI)

- Drive data-backed decision-making across marketing initiatives.

- Customer Marketing & Retention

- Partner with Customer Success teams to drive adoption, retention, and expansion opportunities.

- Develop customer advocacy and reference programs.

- Create upsell and cross-sell marketing initiatives.

- Enhance customer engagement throughout the lifecycle.

Stakeholder Management :

- Collaborate with Product, Sales, Customer Success, RevOps, and Executive Leadership teams.

- Align marketing initiatives with business growth objectives.

- Present marketing strategies, performance metrics, and recommendations to senior leadership.

- Manage relationships with external agencies, vendors, analysts, and partners.

Required Qualifications :

- Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or related field.

- MBA from a reputed institution preferred.

- 8-12 years of experience in B2B SaaS marketing, demand generation, growth marketing, or product marketing.

- Proven experience marketing SaaS products in global markets.

- Strong understanding of enterprise software buying cycles and B2B customer journeys.

- Demonstrated success in driving pipeline growth and revenue impact.

- Experience working closely with global sales organizations