What You'll Do?

Design and Run Advanced Outbound Campaigns:

- Lead execution and continuous improvement for outbound email marketing-using platforms like Outreach, Salesloft, Apollo, HubSpot.

- Leverage enrichment tools (ZoomInfo, Clearbit, LinkedIn Navigator) for targeted segmentation and multi-touch automation.

Architect Campaign Automation:

- Build and optimize workflows across the marketing stack (HubSpot, Marketo, n8n) to automate list management, sequencing, segmentation, nurturing, and CRM handoff.

Data Management & Analytics:

- Own the integrity of lead and campaign data.

- Track all engagement (opens, clicks, replies, conversions) in CRM, integrating with analytics dashboards (Google Analytics, custom BI) to surface actionable insights, measure ROI, and drive rapid campaign iteration.

Lead Scoring & Qualification:

- Design and evolve robust lead scoring models in CRM (HubSpot/Salesforce)-with clear criteria covering ICP-fit, engagement signals (e.g., form fills, whitepaper downloads), and buying intent.

- Ensure automated, high-fidelity handoff to sales and trigger nurturing actions or enrichment based on scoring thresholds.

Leverage Best-of-Breed Digital Tools:

- Apply AI-driven content and automation platforms (ChatGPT, Claude, Jasper, Notion AI) for campaign copywriting, list enrichment, and predictive qualification.

Experiment Across Channels:

- Launch supporting growth tests via LinkedIn, paid campaigns, and workflow automations-always learning and optimizing approaches with new technologies.

Collaborate Across Functions:

- Align closely with sales, product, and marketing, ensuring every initiative supports pipeline growth and measurable lead quality.

- Champion startup values by driving practical innovation, agility, and rapid learning.

Drive Thought Leadership:

- Create compelling narratives and campaign assets that position Prismforce as a leader in AI-powered talent management.

Work Startup-Smart:

- Manage campaign budgets and resources efficiently.

- Thrive on juggling multiple priorities, proposing new initiatives, adapting fast, and learning on the go.

What We're Looking For?

- 7+ years' B2B SaaS demand generation, growth and marketing operations-with hands-on mastery of email/outbound campaigns and campaign automation tools.

- Global (US) market outreach experience is a essential.

- Advanced technical skill with outbound/email platforms (Outreach, Apollo, HubSpot), automation/workflow tools (Marketo, Pardot, n8n), CRM systems, enrichment, and analytics dashboards.

- Expert in campaign data management, reporting, and using analytics for ongoing optimization.

- Proven lead scoring and qualification skills-can design, maintain, and improve high-performing models that fuel sales-ready pipelines.

- Digital marketing skills are added advantage to this role

- Exceptional communication, digital storytelling, and campaign planning abilities.

- Startup mindset-enterprising, ready to multitask, fast to learn, and always driving new initiatives.

- Digital expertise and data management are at the heart of this role-the Manager will architect campaigns, ensure pristine data flow, and build scoring/automation frameworks driving Prismforce's next stage of growth.

Function & Reporting:

This position is part of the Marketing team, reports directly to the Marketing Head and is a key member of the larger Global Go-To-Market (GTM) team, partnering across marketing, sales, product, and customer success to deliver integrated results