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Job Description - Growth Marketing Manager Organization: Printo Document Services Pvt. Ltd. Website: www.printo.in. Position: Growth Marketing Manager Role Type: Full-time, On-Site. (No Remote/Hybrid) Location: Bengaluru, Karnataka Office Location: Printo Bomanahalli office - Printo Support Office Experience: 3-5 Years About Us: Printo is India's largest chain for Printing, Gifting, and Merchandising with 30+ stores across major cities and a growing online presence. With over a million customers served, we aim to scale rapidly to achieve - 1000 crore revenue and prepare for an IPO by 2025. Role Overview: We are seeking a passionate, data-driven Growth Marketing Professional who will drive engagement and retention of SMB businesses for Printo. Key Responsibilities: Customer Retention & Lifecycle Management: - Develop and execute WhatsApp and email campaigns to increase repeat purchases. - Implement advanced segmentation techniques to personalize retention strategies. - Set up MoEngage user journeys for different customer segments (e.g., first-time buyers, dormant customers, frequent buyers). - Identify high-value accounts and create custom engagement plans to increase Average Cart Value (ACV). Campaign Execution & Optimization: - Plan and execute re-engagement campaigns for dormant and low-frequency customers. - Optimize customer onboarding and post-purchase communication to improve long-term retention. - Conduct A/B testing on messaging, offers and engagement strategies. - Work with the content & design team to ensure impactful creative and messaging. Data Analysis & Performance Tracking: - Analyze customer behavior, purchase trends, and retention data to optimize strategy. - Track key performance indicators (KPIs) like repeat purchase rate, CLV, churn rate and campaign ROI. - Collaborate with the category and store/retail team to align retention strategies with in-store customer interactions. Cross-Selling & Upselling Strategy: - Develop targeted campaigns to cross-sell and upsell complementary products. - Work with the category team to create bundling strategies based on customer purchase patterns. - Implement loyalty and referral programs to drive organic growth. Key Skills and Qualifications: - Experience: 3-5 years in Marketing. We are specifically looking for candidates who have worked with marketing tools like MoEngage, Clevertap, Webengage etc and understand user journeys and lifecycle flows. - Strong understanding of segmentation, lifecycle marketing and re-engagement strategies - Analytical Mindset: Proficient in data analysis and ROI-driven marketing strategies. - Leadership: Self-starter with ownership mentality and strong problem-solving skills. - Preferred: Experience in B2B SaaS or SMB-focused organisations, preference for someone who has worked in a high growth environment Why Join Us? This is a high-impact role with direct access to CXOs and the founding team. Opportunity to build and set up marketing frameworks from scratch This is a role requiring both strategic thinking and hands-on execution. We're looking for someone who can roll up their sleeves and get things done while also thinking big picture about customer retention and growth

Bangalore

Printo - Manager - Growth Marketing 

Job Description for Printo - Manager - Growth Marketing  in PRINTO DOCUMENT SERVICES PRIVATE LIMITED in  Bangalore for (3-5) years of experience. Apply Now!

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