Vice President Marketing

Company: PrimeSoft Solutions, Inc.

Location: Mumbai, Bengaluru, Hyderabad

Experience: 15+ Years

Qualification: MBA in Marketing preferred

Industry: IT Services, Technology Consulting, Enterprise Technology

About PrimeSoft Solutions:

PrimeSoft Solutions, Inc. is an outsourced product development and software services provider offering product development, enterprise applications, mobile applications, quality assurance, and DevOps support services. The company serves clients ranging from venture-funded startups to publicly traded enterprises across networking, telecom, healthcare, and banking.

Role Overview:

We are looking for a strategic, business-oriented Vice President Marketing to lead B2B enterprise technology marketing initiatives. The ideal candidate will have a strong track record in brand building, go-to-market strategy, demand generation, and enterprise marketing, with a clear focus on driving sales pipeline, revenue growth, and marketing ROI. The candidate should have experience working with CEOs, CXOs, and senior sales leaders, particularly in the US enterprise and Fortune 500 markets.

Key Responsibilities:

- Define and execute the overall marketing strategy, roadmap, and go-to-market plans aligned with business objectives.

- Build and strengthen brand positioning, including experience establishing a brand or marketing function from scratch.

- Develop industry-specific positioning and messaging across Insurance, Banking/BFSI, and Healthcare.

- Build scalable lead-generation and demand-generation engines for enterprise markets.

- Partner with enterprise sales teams on strategic accounts, large deals, sales enablement, and US/Fortune 500 opportunities.

- Develop compelling capability presentations, case studies, thought leadership content, and enterprise sales collateral.

- Drive Account-Based Marketing (ABM), digital marketing campaigns, events, and industry initiatives to generate qualified pipeline.

- Strengthen executive visibility and thought leadership around AI, Cloud, Digital Transformation, Data, and Technology.

- Manage marketing budgets and measure performance through ROI, pipeline contribution, revenue, conversion rates, and profitability.

- Collaborate with the CEO, CXOs, sales teams, and technology leaders to drive strategic business initiatives.

- Lead internal marketing teams and manage external agencies and strategic partners.

- Continuously optimise marketing strategies to improve brand awareness, lead quality, and business growth.

Required Skills & Experience:

- 15+ years of experience in B2B marketing, preferably within IT Services, Technology Consulting, SaaS, or Enterprise Technology.

- Strong understanding of enterprise sales and marketing, with a proven ability to connect marketing initiatives to revenue outcomes.

- Demonstrated experience engaging US enterprise customers and Fortune 500 accounts.

- Proven track record in brand building, business development support, and establishing marketing functions or demand-generation engines from scratch.

- Expertise in demand generation, lead generation, Account-Based Marketing (ABM), sales enablement, and enterprise go-to-market strategy.

- Strong commercial acumen, including experience measuring marketing ROI, pipeline, revenue contribution, conversion, and business impact.

- Experience developing industry-specific marketing strategies for BFSI, Insurance, Healthcare, or related enterprise sectors.

- Strong stakeholder management and communication skills, with the ability to work closely with senior leadership.

- Experience managing marketing budgets, teams, agencies, and cross-functional initiatives.

Good to Have:

- MBA in Marketing or a related discipline.

- Experience marketing AI, Cloud, Data, Digital Transformation, and enterprise technology services.

- Established understanding of the US enterprise technology market.

- Experience developing executive-level presentations, thought leadership, and strategic sales collateral.

- Experience supporting large enterprise pursuits and complex B2B sales cycles.

Preferred Candidate Profile:

- Strategic thinker with a strong business and revenue orientation.

- Demonstrated ability to build brands, teams, and scalable marketing functions.

- Results-driven leader focused on pipeline growth, profitability, and measurable ROI.

- Strong executive presence and ability to influence senior business stakeholders.

- Experience leading marketing initiatives in a global enterprise technology environment.