About this role:

To lead pricing strategy and execution for the Alco business across brands and states by optimizing price points, margins, and revenue growth. The role drives cost cards, excise pricing submissions, competitive benchmarking, policy-led pricing opportunities, and cross-functional alignment with Sales, Marketing, Supply Chain, Procurement, and Finance to ensure profitable growth and effective market execution.

Roles & Responsibilities :

- Develop and execute pricing strategies across brands, states, and channels to optimize revenue, market share, and profitability.

- Identify pricing opportunities within existing excise policies, slab structures, duties, and regulatory frameworks to maximize commercial advantage.

- Conduct gap analysis of current pricing architecture and recommend corrective actions across SKUs, packs, and markets.

- Map competitor pricing across states, categories, and pack sizes; provide market intelligence and actionable insights.

- Prepare pricing simulations, elasticity analysis, and profitability models to support decision-making.

- Ensure timely execution of approved price revisions, cost cards, and regulatory price filings across markets.

- Partner closely with FP&A on margin planning, budgeting assumptions, profitability reviews, and scenario analysis.

- Continuously track excise policy changes across all states in India and recommend commercial actions arising from such changes.

- Coordinate with Sales, Supply Chain, Legal, and State teams for seamless implementation of pricing decisions.

- Maintain pricing governance, documentation, trackers, and management MIS.

- Support New Product Development (NPD) initiatives through pricing recommendations, cost card preparation, pack-price architecture, profitability assessment, and timely pricing approvals for new launches across states.

- Partner with Sales, Marketing, Supply Chain, and Procurement teams to develop business case for management approval and execute pricing strategies aligned to market opportunities, input costs, brand objectives, and profitability targets.

Education, Experience & Key Skills:

Education: CA / master's degree in finance, Commerce, or a related field.

Key Skills:

- Strong understanding of Indian IMFL/Alco market dynamics, state excise policies, route-tomarket structures, consumer segments, pack-price architecture, distributor economics, and competitor landscape across states.

- Advanced Excel, Power BI, ERP systems (SAP/Oracle preferred), pricing models, financial planning tools, data analytics dashboards, and presentation tools for management insights.

- Good analytical and problem-solving skills. Self-starter with a proactive attitude and ability to manage multiple tasks