Prezent AI - Director - Product Marketing

Position Title : Director of Product Marketing.

Job Location : India (100% Remote).

Employee Location : India.

Shift Timings : 3 PM to 11PM IST.

Role Overview:

- As AI rapidly reshapes how go-to-market teams operate, we're looking for a Director of Product Marketing who thrives in ambiguity, learns fast, and isn't afraid to roll up their sleeves.

This role will be instrumental in driving product marketing strategy, including crafting differentiated messaging, refining positioning, and leading GTM execution across product launches, feature updates, and key campaigns.

- You'll work closely with the VP of Marketing to define how we tell our product story in a way that resonates with enterprise buyers and helps shape a new category.

- This includes everything from market segmentation and persona development to competitive analysis and value prop refinement.

- You will ensure consistent messaging across campaigns by aligning product, demand generation, and content teams.

- This role balances strategic leadership with hands-on execution in a fast-growing startup environment, with a focus on differentiation and scalability.

Key Responsibilities:

Product Strategy & Positioning.

- Define and drive the product marketing strategy, collaborating with the VP of Marketing and the broader marketing team to craft compelling product positioning, messaging, and category.

- Ensure alignment with both the biopharma and tech verticals, while preparing for expansion into future sectors, including BFSI(banking).

- Product Launches. Build and execute structured product launch plans, including quarterly release cycles and major releases.

- Collaborate with Product and Engineering teams to ensure seamless, coordinated and impactful product launches.

- Key connector for the rest of the marketing org. Act as the bridge between product, demand generation, and content marketing.

- Provide the structure and support needed for these teams to thrive, ensuring all campaigns are backed by clear and effective product messaging.

- Competitive Positioning. Own competitive analysis and positioning, helping the team understand and communicate Prezent.ai's unique value in the market.

- Stay on top of competition and evolutions of products, target audiences, market share, etc.

- Sales Enablement.Collaborate with the VP of Marketing and the sales enablement manager to drive the sales enablement function, creating compelling content, administering training, and testing knowledge and retention through quizzes.

- Team Leadership - Manage and mentor a global team, currently consisting of one PMM based in India.

- Potential opportunity to build out the team as our revenue grows.