President/Senior Vice President - Sales Head - General Trade - FMCG

President / SVP / Head of Sales - General Trade

Location: Ahmedabad, Gujarat (Head Office - Preferred)

Key responsibilities include

SALES AND STRATEGY PLANNING

- Design and execute national-level General Trade sales strategies in alignment with business goals.

- Define and drive annual revenue targets, beat plans, and trade schemes.

- Identify regional opportunities and develop scalable models for channel expansion.

DISTRIBUTION AND CHANNEL DEVELOPMENT:

- Strengthen and expand the distributor/dealer network across urban, semi-urban, and rural India.

- Ensure robust secondary sales through demand generation and strong field force engagement.

- Monitor distributor health: ROI, working capital, productivity, and order cycles.

SALES TEAM LEADERSHIP

- Build, manage, and mentor a high-performing field sales team of over 300 people : RBH, State Head, ZSM, TSM, TI,

- Implement clear KPIs, territory management plans, and performance-linked incentives.

- Foster a disciplined, ownership-driven sales culture.

Execution Excellence

- Oversee daily, weekly, and monthly sales reporting, beat plans, and call productivity.

- Coordinate trade marketing efforts: in-shop visibility, POP, merchandising, and schemes.

- Drive rural penetration through innovative low-cost distribution models.

Collaboration & Forecasting

- Work closely with production, supply chain, and finance for accurate demand forecasting and inventory planning.

- Track competitor activity, pricing trends, and retail behaviors to remain market agile.

CANDIDATE MUST have Minimum 10+ years of FMCG Sales experience, with at least 5 years in General Trade leadership roles.

- Proven success in building and managing large GT networks across multiple regions.

- Deep understanding of traditional trade channels, retailer/dealer ecosystems, and grassroots activation.

- Experience in beverages, packaged food, or similar FMCG categories preferred.

- Fluent in regional market nuances and Tier 2/3 cities.

- Strong commercial acumen, people leadership, and execution discipline.

- This role requires regular travel across regions for market visits, distributor relationship management, and on-ground team engagement

Reporting To: Chairman / Managing Director