Pravaayu Healthcare - Growth Marketing Manager - Digital

About Pravaayu

Pravaayu is a new-age Ayurveda healthcare brand focused on result-oriented treatment for chronic pain and lifestyle disorders. We combine clinical depth with modern systems, data, and patient experience.

This role is for someone who wants ownership, accountability, and real business impact.

Role Overview

We are looking for a Growth Marketing Manager who will own digital growth end-to-end-from lead generation to appointment conversion.

This is not a branding-only role. Your success will be measured by qualified leads, bookings, CAC, and ROI.

Key Responsibilities

1. Performance Marketing (Primary)

- Own paid acquisition across Meta (Instagram/Facebook), Google Search, YouTube

- Drive appointment bookings and walk-ins for clinics

- Manage budgets, CAC targets, ROAS, and lead quality

- Continuously test creatives, hooks, audiences, and funnels

2. Funnel & Conversion Optimisation

- Improve landing pages, lead forms, WhatsApp flows, and call conversions

- Work closely with the telecalling / ops team to improve lead-to-visit ratio

- Track drop-offs and fix leakage in the funnel

3. Content for Growth

- Guide creation of performance-led content (reels, ads, testimonials, doctor videos)

- Collaborate with founders, doctors, and clinic teams for authentic content

- Turn patient stories into high-converting growth assets

4. Analytics & Reporting

- Track metrics like CPL, CAC, booking rate, show-up rate

- Build weekly dashboards and actionable insights

- Use data to decide what to scale and what to kill

5. Local & Hyperlocal Growth

- Support Google My Business (GMB) optimisation for clinics

- Drive city- and locality-level growth campaigns

- Coordinate online + offline efforts (events, referrals, partners)

What We're Looking For

- 4-7 years experience in growth or performance marketing

- Strong hands-on experience with Meta & Google Ads

- Has scaled lead-driven businesses (healthcare, education, real estate, D2C a plus)

- Understands numbers + psychology (ads that convert, not just look good)

- Comfortable with ambiguity and fast decision-making

- High ownership mindset-thinks like a founder, not an agency executor

What Will Make You Stand Out

- Experience in healthcare / clinics / high-consideration sales

- Strong understanding of WhatsApp & call-based conversion

- Ability to simplify complex offerings into clear, compelling messaging

What Success Looks Like (First 6 Months)

- Consistent, scalable lead flow at target CAC

- Improved booking and visit conversion rates

- Clear visibility on what's driving growth-and what's not

- Digital growth engine that the business can confidently scale

Why Join Pravaayu

- Direct impact on business growth

- Work closely with founders and clinical leadership

- Freedom to experiment, learn, and build

- High standards, no fluff, real accountability

If you're excited by ownership, data, and building something meaningful-this role is for you.