Pravaayu Speciality Clinic - Non-surgical bone & joint care - Mumbai

We are building a new-age Ayurveda brand for everyone. Protocol-led. Outcome-driven. Evidence-based. Technology-enabled.

Our vision is to end the pain with Ayurveda, and to work on how long and how well people live. Eight clinics today, a plan for 100 across India.

Growth is how we reach people in pain. That is your job.

The Role

You own how Pravaayu turns the internet into booked appointments and paying patients: Meta, Google, influencers, and the content behind them. You report to the Founder and manage a performance executive, a content and design pod, and a network of creators and freelancers.

What you will actually do

- Run Meta and Google end to end: Campaign structure, budgets, bidding, audience hygiene, and a weekly read on what is working.

- Own the funnel numbers: CPL, cost per appointment and CAC are yours. You are judged on cost per patient who walks in, not on lead volume.

- Run a creative testing engine: New hooks, formats and angles on a steady cadence, with a clear record of what won and why.

- Build the AI-enabled flow: Use AI for creative production, lead scoring, WhatsApp automation and reporting, but only where it moves a number.

- Run experiments every week: Landing pages, offers, lead forms, audience splits. Each has a hypothesis, a result and a decision.

- Drive influencer campaigns: Choose the right creators, brief them well, and measure them on appointments, not views.

- Build doctor-led and patient-led content: Work with our clinicians and real patient outcomes to build trust at scale.

- Do whatever else drives business through digital: If a channel or tactic works, test it and scale it.

You are a fit if

- You have managed Meta and Google budgets of 10L+ a month and can show the CPL and CAC improvements you personally drove.

- You have worked in lead-gen with an offline conversion step, such as clinics, hospitals, diagnostics or education.

- You can read a funnel from impression to booked appointment to paid patient, and you know where it leaks.

- You use AI tools in your daily work and can explain what you built, not just what you tried.

- You have worked with creators: briefing, negotiating and tracking them.

- You are comfortable in a regulated category where ad claims need care.

How we operate

- Patient First: We would rather lose a lead than mislead one.

- Compassionate: Our content speaks to people in pain, not to a target segment.

- Transparency: You share the bad weeks as readily as the good ones.

- Own It: You spot the CPL spike before the Founder does, and you are already fixing it.