Practo - Senior Executive/Assistant Manager - Performance Marketing

Practo Company Profile:

Practo is the world's leading, and India's first profitable, integrated healthcare platform. Founded in 2008, its mission is to make quality healthcare accessible and affordable by connecting the entire ecosystem: patients, doctors, clinics, hospitals, pharmacies, and diagnostics.

Key Responsibilities:

- Execution Excellence: Lead the end-to-end setup, monitoring, and optimization of performance campaigns across Google Ads, Meta, and other digital channels.

- Search & PMax Specialist: Own the performance of Keyword Search Ads (KSA) and Dynamic Search Ads (DSA). Drive cross-channel growth by managing and scaling Performance Max (PMax) campaigns.

- Data Analytics & RCA: Regularly perform Root Cause Analysis (RCA) on campaign data to identify performance gaps.

- Budget Tracking: Closely monitor daily spends and performance metrics to ensure budgets are utilized efficiently with minimal wastage.

- Funnel Optimization: Analyze the user journey from ad impression to conversion, identifying bottlenecks and recommending improvements for landing pages and lead quality.

- Cross-functional Support: Work closely with Design and Content teams to refresh ad creatives and with the Analytics team to ensure seamless tracking via GTM and GA4.

- Reporting: Create and maintain detailed performance dashboards that provide transparency into ROI and acquisition costs.