Practo - Creative Strategist Manager

Creative Strategist

THE ROLE :

A creative strategist to lead Practo's internal creative team and build the in-house content studio ground up. You will inspire and lead by example on the creative front. Grow the Practo organic business through content, with end-to-end ownership of everything creative and content.

WHAT YOU'LL LEAD :

- Lead the internal creative team and set the bar by example, not just by brief

- Build creative studio with a team of editors and production crew

- Own YouTube and Meta end-to-end. Packaging, posting cadence, playlists,, collabs, and algorithm levers

- Own performance creatives - what works, why it works, and the next one off the back of that

- Build and scale content IPs for Practo

- Write copy that earns attention - hooks, titles, captions, scripts

WHAT YOU BRING :

- 4-9 years in content, creator ops, or channel growth

- Have personally shipped YouTube and Meta content that performed, at a creator shop, media brand, or in-house content team

- Deep understanding on the art and science of content to build channels organically

- Read retention curves, CTR, AVD, and follow-through like a creator

- Deep understanding of performance creatives

- Sharp copywriter. You can write a line that makes consumer stop scrolling

- Have built and led creative teams before - editors, producers, writers

- Comfortable on a set, in a script doc, and in the edit. Know what makes an edit land, not just review it

- Early on trends and formats, and know how to adapt them for the brand

- Uses AI across the workflow and has a clear view on where it helps and where it doesn't

TOOLS EXPOSURE :

- Edit: Premiere, CapCut, DaVinci, or Captions.AI

- Analytics: YouTube Studio, Meta Business Suite, VidIQ.

- Research: Google Trends, SEMrush, comment-mining tools

- AI workflow: ChatGPT or Claude for scripting and research, Dubverse, Heygen, Captions or ElevenLabs for voice and dubs, avatar and presenter tools

- Distribution: Google Ads, Meta Ads Manager, creator whitelisting setups

GOOD TO HAVE :

- Healthcare, health-tech, or regulated-category content experience

- Being a creator yourself is an added advantage

- Exposure to working with D2C Brands in the past