Practice Lead - Performance Marketing

Experience : 6+ Years

What You Will Do:

1. Run Campaigns Hands-On:

- Own paid Meta campaigns across a growing portfolio of B2B clients - strategy, setup, and day-to-day optimization.

- Be the practitioner in the room. You set the direction and you do the work, not just review it.

- Onboard new clients, understand their business goals, and translate them into campaign strategy and expected outcomes.

2. Build & Ramp the Team

- Build a team of 2-3 junior performance marketers quickly and get them productive on accounts within their first few weeks.

- Define how work is divided - what you own, what they own, and how quality is maintained across the portfolio.

- As the team and agent capabilities grow, shift your focus increasingly toward client relationships and account strategy.

3. Own Client Relationships

- Be the senior point of contact for clients - setting expectations, communicating performance, and keeping accounts healthy and growing.

- Build a communication cadence that keeps clients informed without requiring constant hand-holding.

- Handle escalations and performance conversations directly and with confidence.

4. Build the SOPs That Become the Agent

- Document how you think - onboarding processes, optimization frameworks, budget decisions, escalation triggers, and client communication cadences.

- Work closely with our product and engineering team to translate your SOPs into the Paid Ads Agent's decision-making logic.

- Review agent outputs regularly and close the gap between what the agent recommends and what you would do.

What We Are Looking For:

Non-Negotiable

- 4+ years of agency experience running Meta Ads campaigns, at a mid-to-senior level.

- Hands-on practitioner - you are comfortable running accounts yourself, not just managing people who do.

- Experience hiring or mentoring junior performance marketers and ramping them up quickly.

- Proven track record managing B2B accounts with lead generation as the primary goal.

- Strong client-facing skills - clear communicator, confident in performance conversations.

- Structured thinker who documents processes and can articulate the reasoning behind every decision.

Strong Preference

- Agency background at an Account Manager, Senior Strategist, or Group Lead level.

- Experience with B2B audiences in manufacturing, industrial, logistics, or commercial services verticals.

- Experience writing internal playbooks or training materials for a team.

- Comfortable in fast-moving, ambiguous startup environments where the playbook is still being written.

Big Plus:

- Exposure to AI tools in ad creative or campaign management.

- Experience across other paid channels - LinkedIn, Google, or programmatic - as a complement to Meta.

- Genuine interest in the AI/automation space and enthusiasm for encoding your expertise into agents.