About the job:

Performance Marketing:

- Own and execute paid marketing strategy across Google, Meta (Facebook/Instagram), LinkedIn, YouTube, and affiliate platforms.

- Lead end-to-end campaign creationfrom audience segmentation and ad copy to creatives and landing page integration.

- Continuously optimize campaigns for improved CTR, CPA, and ROAS.

- Collaborate with product, sales, and content teams to align campaigns with business goals.

- Stay ahead of trends in ad platforms, targeting, and growth strategies.

- Conversion Funnel Focus: Drive full-funnel campaigns, cover awareness, lead generation, conversion, and retention; apply testing methodologies like A/B or multivariate testing to improve landing page effectiveness.

- Budget Management: Take ownership of monthly/quarterly ad spends with authority to allocate budgets across platforms for maximum ROI.

- Compliance & Data Privacy: Ensure all campaigns adhere to regulations such as GDPR and Indias DPDP Act, maintaining strict data privacy standards.

Social Media Management:

- Develop and implement a comprehensive social media strategy to strengthen brand presence.

- Manage day-to-day publishing, engagement, and community building across LinkedIn, Instagram, Twitter/X, Facebook, and YouTube.

- Create and oversee content calendars ensuring brand consistency and storytelling impact.

- Collaborate with designers, writers, and videographers to create platform-specific content (posts, reels, shorts, stories).

- Track social performance (engagement, reach, growth) and optimize strategy accordingly.

- Build influencer and industry collaborations to extend reach.

Customer Relationship Management (CRM):

- Setup and manage CRM automation to enable segmentation and personalized outreach.

- Configure workflows across WhatsApp, SMS, and Email for lead nurturing and re-engagement.

- Monitor engagement metrics, conversion rates, and attributed revenue to optimize customer journeys.

Skills And Knowledge:

- Performance Marketing | Google Ads | Meta Ads | LinkedIn Campaign Manager | YouTube Ads

- Social Media Strategy & Execution | Content Calendar Planning | Community Management

- Strong understanding of CRM platforms (HubSpot, Salesforce, Zoho, etc.)

- Analytics & Reporting (Google Analytics, Mixpanel, social media analytics tools)

- Hands-on experience with WhatsApp Business API, SMS gateways, and Email marketing tools

- Creative storytelling with an eye for trends, memes, and digital engagement

- Detail-oriented with strong analytical and problem-solving skills

- Effective communication skills Verbal & Written

- Proactive, organized, and results-driven approach

Experience:

- Strong exposure in Housing Loans, Liability Products, Mutual Fund or Insurance sales.

- Proven track record of handling teams of 50+ members. Preference for candidates who have experience in building / setting up teams.

- Retail finance industry background (Housing loan, Insurance, Liability products)

- B2C sales and customer relationship management exposure

Experience Background:

- Performance Marketing, Digital Campaign Management, CRM Automation

Education Qualification:

- Bachelors degree in marketing, Business, Communications, or a related field (MBA preferred)

Salary:

- As per market standards