Prachay Group - Chief Marketing Officer

Job Description:

Marketing Strategy & Leadership:

- Define and lead the overall marketing strategy aligned with business goals and brand vision.

- Build and lead a high-performing marketing team across performance, brand, CRM, content, and design.

- Collaborate with leadership on go-to-market strategies for new product launches, market expansion, and revenue growth.

- Develop and monitor key marketing KPIs, ensuring alignment with sales and business outcomes.

Performance Marketing:

- Oversee strategy and execution of digital campaigns across Google, Meta, LinkedIn, and affiliate platforms.

- Ensure end-to-end funnel optimization and conversion improvements.

- Allocate and manage marketing budgets to maximize ROI and brand visibility.

- Lead marketing automation initiatives and ensure high-quality customer acquisition and engagement.

Customer Relationship Management (CRM):

- Setup, manage, and scale CRM systems and marketing automation tools.

- Design and optimize customer journeys including lead nurturing, product launch, upselling, and re-engagement flows.

- Manage omni-channel outreach via WhatsApp, SMS, and Email including personalization and segmentation.

- Drive measurable growth through engagement analytics, conversion tracking, and lifecycle marketing initiatives.

Brand Building & Communication

- Lead development of the companys brand positioning, voice, and narrative.

- Own all external marketing communications including PR, content strategy, and social media presence.

- Foster brand consistency across all customer touchpoints and internal teams.

- Manage agency and vendor relationships for creative, media, and campaign execution.

Cross-Functional Collaboration

- Work closely with Sales, Product, Finance, and Operations to ensure marketing effectiveness and shared accountability.

- Provide data-backed insights to inform product improvements, customer experience, and revenue strategy.

Skills And Knowledge

- Strategic Thinking | Digital Performance Marketing | CRM Automation | Brand Development.

- Strong understanding of B2C/B2B marketing funnels.

- Expertise in tools like Google Ads, Meta Business Suite, HubSpot, Salesforce etc.

- Revenue-Oriented Growth Mindset.

- Excellent Leadership and Team-Building Skills.

- Data-Driven Decision-Making | Campaign Analytics | Funnel Metrics.

- Exceptional Communication Verbal & Written.

- Creative Problem Solver | Agile Execution | Bias for Action.

Education

- MBA marketing.

Experience Background

- Performance Marketing, Brand Strategy, CRM, Digital Growth.

Salary

- As per market standards.