Prabhatam Group - Business Development Manager - Outdoor Media

Description:

Job description:.

Experience 8 to 15 years.

Location: ITO, New Delhi.

Industry: Advertising.

Job Summary:

We are looking for a dynamic and results-driven Sales and Marketing Specialist with hands-on experience in Outdoor Advertising, handling PSU (Public Sector Undertaking) clients, working with advertising/media agencies, and managing social and print media campaigns.

The ideal candidate will be responsible for business development, client servicing, campaign planning, and media strategy execution across platforms.

Key Responsibilities:

- Identify and develop new business opportunities, especially in PSUs, government departments, and corporate clients.

- Pitch outdoor and print media campaigns to direct clients and through media buying agencies.

- Build strong relationships with PSU clients, advertising agencies, and key decision-makers.

- Respond to tenders, RFPs, and participate in government empanelment processes.

- Plan and execute media campaigns across outdoor, print, and social media platforms.

- Coordinate with internal teams and vendors for media planning, creatives, and execution.

Key Requirements:

Education: Graduate/Postgraduate in Marketing, Business Administration, Mass Communication, or related fields.

Experience: 8 - 15 years of relevant experience in advertising sales, preferably with exposure to:

- Outdoor advertising.

- PSU or government clients.

- Agency liaison.

- Social media campaigns.

- Print media (newspaper, magazine ads).

- Excellent verbal and written communication skills.

- Proficient in MS Office, CRM tools, and social media platforms.

- Willingness to travel for client meetings and site visits.

Preferred Attributes:

- Strong networking skills in PSU and government ecosystem.

- Good negotiation and closing skills.

- Ability to work under deadlines and manage multiple projects.