PPC Specialist

Description:

- Plan, create, and manage PPC campaigns, primarily on Google Ads.

- Monitor and optimize campaigns to improve key performance metrics.

- Handle budgets and ensure efficient allocation for maximum ROI.

- Conduct A/B testing for ad creatives and landing pages to enhance performance.

- Leverage tools like Google Analytics to analyze and report campaign performance.

- Create audience-targeted ads and execute segmentation strategies.

- Ensure compliance with platform guidelines and implement best practices.

Required Skills:

- Strong proficiency in Google Ads (80% of expertise).

- In-depth knowledge of PPC campaign strategies and execution.

- Hands-on experience with A/B testing and performance optimization.

- Familiarity with analytics tools such as Google Analytics.

- Excellent analytical and reporting skills