Key Responsibilities : - Develop optimization strategies to increase the website's and app's organic traffic and improve conversion rates. - Perform ongoing keyword discovery, expansion and optimization and work with the content team to deliver content SEO strategies. - Define and execute on SEO & ASO strategy and roadmap, including leveraging internal and external resources, managing dependencies and deadlines. - Manage and monitor impact of changes. Monitor key KPIs, measure against goals and present data and way forward. - Keep upto date on new and trending SEO and ASO developments, methodologies and create an action plan to put them into execution. - Create a hypothesis to run AB tests to improve conversion in App and Website. - Develop and implement link building and other off-page strategies. - Recommend changes to app store listing, website architecture, inter-linking, and other factors to improve overall SEO & ASO. - Review technical SEO, ASO issues and recommend fixes. - Manage external agencies and work on building SEO/ASO plan and strategies. Expectation from the candidate : - 4-6 years of Digital Marketing experience - 1-2 years of management and employee development experience. - A data-driven approach to marketing - Strong quantitative, analytical, problem-solving and research skills - Should have good oral and written communication skills - Ability to work independently in a fast-paced environment to drive both strategy and ground execution Functional Competencies : - Advanced knowledge of SEO & ASO. - Strong understanding of Google Play Console, App Store Connect, Google Search Console, Google Analytics - Expert in SEO tools (Semrush, Ahrefs) and ASO tools (SensorTower, Apptweak). - High level proficiency in MS Excel, PowerPoint and Word. - Fair understanding of Google Adwords, Facebook Adverts. - SQL Knowledge is a Plus.

Bangalore

Porter.in - Senior Manager - Search Engine Optimization 

Job Description for Porter.in - Senior Manager - Search Engine Optimization  in SMARTSHIFT LOGISTICS SOLUTIONS PRIVATE LIMITED in  Bangalore for (4-9) years of experience. Apply Now!