Porter.in - Manager - App Marketing

About Porter

At Porter, we're on a mission to move a billion dreams by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a simple vision - to transform intra- city logistics through technology. Today, Porter is a late- stage startup, serving millions of users across 21+ cities, backed by marquee investors like Tiger Global, Lightrock, and Sequoia.

We solve real- world problems - from empowering micro- entrepreneurs and truck owners, to optimizing last- mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact.

With a sharp focus on user obsession, ownership, and collaboration, we're building a workplace where people thrive when they take bold bets, move fast, and build with empathy.

If you're looking to work where scale meets purpose, complexity fuels learning, and culture isn't an afterthought, Porter is the place.

Key Responsibilities:

- Execution and management of all digital marketing channels with the aim of increasing the customer acquisition and retention across various channels, including - Google Ads, Meta, Programmatic, and Affiliates.

- Collaborate with the business and marketing teams to execute re- marketing, awareness, and acquisition initiatives aligned with overall business goals.

- Collaborate closely with performance marketing and creative agencies and internal teams to ensure seamless project execution and closure.

- Optimize the channels by testing various campaign ideas, reporting & dashboarding results

- Analyze new market trends in performance marketing and regular competitors analysis to create an action plan to put them into execution

- Ability to work independently in a fast- paced environment to drive both strategy and ground execution

The Ideal Candidate:

- Strong quantitative, analytical, and problem- solving skills to make data driven decisions that will help to achieve targets

- Evaluate incremental customers acquired from each growth experiments and understanding of ROAS or LTV to CAC.

- Effective with working on Tools like Google Analytics, GTM, Google Ads, Meta Ads,

- Deep understanding of analytics tools and insight generation that are best aligned with the channel strategy

- In depth understanding of the attribution modelling of users

- Strong Excel abilities and SQL Knowledge is a must

- Hands- on experience with MMP Partners - Adjust, Appsflyer, Singular