Responsibilities: Customer Lifecycle Management: - Develop and implement strategies to optimize the customer journey across all touchpoints, from acquisition to retention and advocacy. - Collaborate with cross-functional teams to create personalized and engaging customer experiences at each stage of the lifecycle. - Utilize data-driven insights to identify opportunities for enhancing customer engagement, loyalty, and lifetime value. Team Leadership and Motivation: - Build and lead a high-performing marketing team, providing guidance, mentorship, and professional development opportunities. - Foster a collaborative and positive work environment that inspires creativity, innovation, and continuous improvement. - Set clear goals and objectives for team members, monitor performance, and provide constructive feedback to drive results. KPI Achievement: - Define and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and campaigns. - Develop and implement strategies to consistently meet or exceed KPI targets, such as customer acquisition, conversion rates, and revenue growth. - Analyze marketing data and provide actionable insights to optimize marketing efforts and improve ROI. User Obsession: - Cultivate a deep understanding of our target audience and their needs, preferences, and behaviors. - Champion a user-centric approach throughout the marketing team, ensuring that all marketing activities are driven by a relentless focus on the customer. - Stay abreast of industry trends, market dynamics, and emerging technologies to identify opportunities for innovation and differentiation. Multi-Channel Marketing: - Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, email, content marketing, and offline channels. - Collaborate with internal teams and external agencies to create compelling marketing assets and content that resonate with the target audience. - Continuously optimize marketing channels and tactics based on performance data and market insights. Required Competencies and Skill Set: - Dynamic, self-starter and highly motivated individual with proven track record who would like to work in an intellectually & professionally challenging environment and can contribute in building up the fastest growing logistic startup in India - Strong customer lifecycle management expertise, driving engagement, retention, and advocacy. - Exceptional leadership and team management skills, motivating and guiding a diverse marketing team. - Proficiency in setting and achieving marketing KPIs with a data-driven approach. - Deep understanding of user obsession principles and application in marketing strategy. - Knowledge of multi-channel marketing techniques, executing integrated campaigns. - Strong analytical skills, leveraging data and numbers to measure and optimize performance. - Excellent communication and collaboration skills with cross-functional teams and external partners. - Strategic mindset, creatively solving marketing challenges. - Up-to-date knowledge of marketing trends, technologies, and best practices. Join our team to drive marketing excellence, delivering outstanding customer experiences. Apply now to lead our data-powered strategies and achieve ambitious growth goals.

Bangalore

Porter.in - Director - Marketing 

Job Description for Porter.in - Director - Marketing  in SMARTSHIFT LOGISTICS SOLUTIONS PRIVATE LIMITED in  Bangalore for (6-10) years of experience. Apply Now!