Porter - Senior Manager - User Growth - Acquisition

Description:

About Porter. At Porter, were on a mission to move a billion dreams by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a simple vision to transform intra-city logistics through technology. Today, Porter is a late-stage startup, serving millions of users across 21+ cities, backed by marquee investors like Tiger Global, Lightrock, and Sequoia. We solve real-world problems from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact. With a sharp focus on user obsession, ownership, and collaboration, were building a workplace where people thrive when they take bold bets, move fast, and build with empathy. If youre looking to work where scale meets purpose, complexity fuels learning, and culture isnt an afterthought, Porter is the place.

Key Responsibilities:

- Develop comprehensive customer acquisition strategies aligned with the organization's goals and target market segments.

- Plan, execute, and monitor multi-channel acquisition campaigns, utilizing various marketing channels such as digital advertising, social media, email marketing, content marketing, and partnerships.

- Collaborate with marketing and sales teams to generate high-quality leads through effective lead generation programs, including lead magnets, landing pages, and lead nurturing campaigns.

- Segment target audiences based on demographics, behavior, and preferences to tailor acquisition efforts and messaging for maximum effectiveness.

- Develop and manage the customer acquisition budget effectively, ensuring optimal allocation and tracking of resources to achieve desired results.

- Continuously monitor and optimize conversion rates at various stages of the acquisition funnel to maximize lead-to-customer conversion.

- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of acquisition campaigns and provide regular reports and analysis to evaluate ROI and identify areas for improvement.

- Identify and cultivate partnerships and collaborations with relevant organizations, influencers, or affiliates to expand the reach and acquire customers through strategic alliances.

- Conduct A/B tests and experiments to optimize acquisition strategies, creative assets, messaging, and landing pages.

- Collaborate with cross-functional teams to map and optimize the customer journey from initial acquisition touchpoints to conversion and retention.

Skill:

- Understanding of digital & performance marketing.

- Very strong data understanding & analytical skills.

- Program Management.

- Structured approach & Good Problem Solving Skills.

- First principles thinking.

- Very high ownership.

Persona:

- Tier 1 undergrad with 2-4 years of relevant growth experience in consumer internet companies or consulting (preferably some digital marketing / performance marketing experience).

- Tier 1/2 MBA with relevant growth experience in consumer internet companies or consulting (preferably some digital marketing / performance marketing experience).