Porter - Manager - User Growth Retention

Key Responsibilities:

Drive GTM planning and execution;

- Sharp analytical capability to interpret data, identify patterns, challenge assumptions, and turn insights into action

- Customer research expertise across interviews, surveys

- Hands-on experience with MarTech and engagement platforms such as MoEngage, WebEngage, or similar lifecycle automation tools

- Strong understanding of CRM workflows, audience segmentation, trigger-based journeys, and retention marketing mechanics

- Proficiency in campaign performance analysis, including open rates, CTR, funnel conversion, cohort analysis, and iterative optimisation

- Advanced Excel skills, including pivot tables, lookups, and data models, for reporting and business analysis

- Working knowledge of SQL for extracting, analysing, and validating data

- Strong cross-functional communication and stakeholder management skills, with the ability to act as the voice of the customer in strategic discussions

Skills:

- First-principles problem solving

- Strong analytical and data skills

- Customer research and journey mapping

- MarTech, CRM, and campaign automation

- Excel and SQL proficiency

- Clear cross-functional communication