Popular Vehicles and Services - Brand Manager

Job Description:

Key Responsibilities:

Brand Strategy & Development:

- Formulate and execute strategic plans to boost brand awareness, equity, and engagement across digital and traditional platforms.

- Conduct in-depth market research and consumer analysis to inform data-driven brand strategies.

- Ensure Brand Guidelines are followed and consistent representation across all touchpoints.

Campaign Management:

- Design, launch, and track integrated Marketing campaigns.

- Collaborate with internal teams and external agencies to align messaging and achieve timely delivery.

- Monitor KPIs and campaign effectiveness, adjusting strategies to optimize ROI.

Content Creation & Management:

- Develop compelling and brand-aligned content for platforms such as social media, websites, print, email, and ads.

- Lead moment marketing initiatives to capitalize on real-time trends and cultural moments.

Market Analysis & Insights:

- Continuously track market trends, customer feedback, and competitor activity.

- Generate insights and reports (MIS) to inform branding initiatives and results thereof.

- Use data and analytics to refine messaging and brand positioning.

Cross-functional Collaboration:

- Liaise with sales, design, and agency partners to integrate brand objectives across departments.

- Ensure alignment of brand initiatives with broader business goals and marketing objectives.

Event & Activation Management:

- Plan and execute on-ground events, sponsorships, activations, and brand engagement initiatives.

- Manage logistics, vendor coordination, and post-event evaluation.

Preferred candidate profile:

- Bachelors degree in Marketing, Business Administration, or a related field. MBA preferred.

- 3-7 years of relevant experience in brand management, digital marketing, media planning or event management.

- Candidate should be proficient in Malayalam with strong speaking and writing skills.

- Proficiency in tools like Canva or other design platforms is a plus.

Key Skills & Competencies:

- Strong passion for branding, marketing, and digital innovation.

- Excellent communication and interpersonal skills.

- Creative thinker with an analytical bend of mind.

- Highly organized with strong project management capabilities.

- Energetic, self-motivated, and deadline-oriented.

- Adaptable and able to thrive in a fast-paced environment.