As an Online Performance Marketing Head with 11-12 years of experience, you will be responsible for developing and implementing comprehensive online marketing strategies to drive performance and achieve business goals. You will lead a team of marketing professionals, collaborate with cross-functional teams, and utilize various digital channels and tactics to optimize online campaigns and enhance customer acquisition, conversion, and retention. Key Responsibilities : Strategy Development : - Develop and execute overall online performance marketing strategies aligned with business objectives. - Identify target audiences and market segments for effective campaign planning. - Conduct market research, competitor analysis, and stay updated with industry trends. Team Leadership and Management : - Lead a team of online marketing professionals, providing guidance, mentorship, and performance management. - Collaborate with internal stakeholders, such as creative teams, content writers, and data analysts, to ensure smooth campaign execution. - Foster a culture of continuous learning, innovation, and collaboration within the team. Campaign Planning and Execution : - Plan and execute online marketing campaigns across various channels, such as search engine marketing (SEM), display advertising, social media advertising, email marketing, and affiliate marketing. - Utilize data-driven insights and analytics to optimize campaigns, improve performance, and maximize ROI. - Monitor key performance indicators (KPIs) and regularly report campaign results to management. Conversion Optimization : - Implement conversion rate optimization (CRO) strategies to improve website and landing page performance. - Conduct A/B testing, analyze user behavior, and make data-driven decisions to enhance user experience and increase conversion rates. - Collaborate with web development and UX/UI teams to implement improvements based on CRO findings. Budgeting and Financial Management : - Develop and manage marketing budgets, ensuring optimal allocation of resources and adherence to financial targets. - Monitor campaign costs, track ROI, and adjust strategies as needed to improve cost-effectiveness. Performance Analytics and Reporting : - Utilize marketing analytics tools and platforms to track, measure, and analyze campaign performance. - Prepare regular performance reports and presentations for management, highlighting key insights, trends, and recommendations. Industry Knowledge and Innovation : - Stay updated with industry best practices, emerging trends, and new technologies in online marketing and performance measurement. - Identify opportunities for innovation and experimentation to drive continuous improvement in marketing strategies and tactics. Qualifications and Skills : - Bachelor's degree in marketing, business, or a related field. A master's degree is a plus. - Minimum of 11-12 years of experience in online marketing, performance marketing, or digital advertising. - Proven track record of successfully planning and executing online marketing campaigns with measurable results. - In-depth knowledge of various digital marketing channels, including SEM, display advertising, social media advertising, email marketing, mobile marketing, programmatic, and affiliate marketing. - Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. - Proficiency in using marketing analytics tools, such as Google Analytics, Adobe Analytics, or similar platforms. - Experience with conversion rate optimization (CRO) strategies and tools. - Excellent leadership and team management skills, with the ability to motivate and develop a high-performing team. - Strong communication and presentation skills, with the ability to effectively communicate complex concepts to both technical and non-technical stakeholders. - Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. - Up-to-date knowledge of industry trends, best practices, and emerging technologies in online marketing.

Pune

Poonawalla Fincorp - Associate Vice President - Performance Marketing 

Job Description for Poonawalla Fincorp - Associate Vice President - Performance Marketing  in POONAWALLA FINCORP LIMITED in  Pune for (11-15) years of experience. Apply Now!