About Pocket FM: - It's an amazing time to join Pocket FM as we continue shaping the future of entertainment globally with audio series. With a strong repository of long-form storytelling, Pocket FM has evolved as the powerhouse of entertainment. - Our mission is to give wings and wisdom to stories, transforming them into a strong entertainment package. Pocket FM has grown to 80 million listeners community, spending an average of over 150 minutes every day, while the total streaming on the app counts to over 4 billion minutes monthly. Job Overview: We are seeking a Customer Growth and Monetization Manager to drive user acquisition, retention, and customer lifetime value (LTV) optimization for our audio OTT platform. This cross-functional role will be pivotal in ensuring a seamless transition from organic audience traction to paid user conversions, fostering engagement, and maximizing customer retention and repeat purchases while focusing on revenue growth. Responsibilities: - Develop and implement effective strategies for user acquisition and seamless conversion from organic traction channels to app installations and paid subscriptions - Collaborate closely with cross-functional teams to optimize user experience, UI, and app functionality, ensuring a conversion-oriented platform - Identify key touchpoints in the user journey to enhance conversion rates, reduce churn, and maximize customer LTV through targeted promotions and personalized recommendations - Analyze user behavior and purchasing patterns to derive actionable insights for improving conversion and retention strategies - Align conversion and retention goals with overall business objectives and ensure timely execution Measures of Success: - Increased conversion rates from organic traction channels to app installations and paid users - Improved customer retention rate, reduced churn, leading to greater customer LTV - Improved user engagement metrics and enhanced user satisfaction scores - Growth in repeat purchases and average revenue per user (ARPU) - Overall increase in revenue generated from paid subscriptions and in-app purchases Qualifications and Skills: - Tier 1 education (BITS/IIT, IIM/XLRI/FMS) preferred (not mandatory) - 2-3 years' experience of driving user acquisition and optimizing customer LTV in consumer tech - Strong analytical skills with a data-driven mindset and a keen attention to detail - Strategic thinking and deep understanding of user psychology and behavior on digital platforms - Excellent communication and collaboration abilities with cross-functional and senior stakeholders Desired Traits: - You must enjoy working in a startup environment with a fast-paced, dynamic work culture - You have a strong work ethic and commitment to achieving results - You aim to foster a culture of team spirit, transparency and open communication

Bangalore

PocketFM - Manager - Customer Growth & Monetization - BITS/IIT/IIM/XLRI/FMS 

Job Description for PocketFM - Manager - Customer Growth & Monetization - BITS/IIT/IIM/XLRI/FMS  in Pocket FM Private Limited in  Bangalore for (2-6) years of experience. Apply Now!