Head of Marketing - PlumTrips.com

About Us :

PlumTrips.com is a travel-tech company dedicated to simplifying travel planning through curated itineraries, native local partnerships, and seamless online booking experiences.

Role Overview :

The Marketing Head will lead the brand's growth across digital and offline channels, overseeing strategy, execution, and performance. This hands-on leadership position reports to the CEO or co- founders and will be instrumental in scaling PlumTrips.com.

Key Responsibilities :

- Develop and implement an overarching marketing strategy to drive brand awareness, customer acquisition, and revenue growth across B2C (or B2B2C).

- Lead performance marketing campaigns-PPC, social, display, affiliate-that optimize spend and ROI.

- Establish brand positioning, voice, and identity consistently across all channels and touchpoints.

- Oversee content marketing, including blog content, email sequences, social media, PR initiatives, and influencer partnerships.

- Use web analytics, A/B testing, CRM metrics, and attribution models to measure campaign effectiveness and adjust tactics.

- Manage the marketing budget, forecasting spend, optimizing resource allocation, and tracking ROI.

- Build and manage a high-performing team (e.g. performance marketer, content lead, social media specialist) or coordinate with agencies.

- Collaborate with product, customer success, operations, and tech teams to ensure marketing efforts support the broader business roadmap.

- Conduct market research, competitive analysis, and monitor industry trends to identify gaps and opportunities.

Requirements & Skills :

- 10+ years of marketing experience, preferably in travel-tech, hospitality, SaaS or consumer startups. Leadership or strategic roles in travel startups are a strong plus.

- Demonstrated success managing multi-channel paid campaigns with clear impact on growth and ROI.

- Content and campaign management experience-done both directly and through agencies.

- Strong analytical mindset: proficient in tools like Google Analytics, Mixpanel, SEMrush; comfortable building dashboards and tracking key metrics.

- Leadership experience: mentoring or managing teams and coordinating cross-functional stakeholders.

- Excellent communication and storytelling skills.

- MBA or degree in marketing/business is preferred (but not mandatory).

Preferred Attributes:

- Experience in travel or hospitality sectors-understanding traveler behavior, seasonality, and partnerships.

- Exposure to international expansion or multi-market coordination.

- Experience scaling marketing functions in early and mid-stage startups.

- Familiarity with CRM tools, marketing automation, and workflow segmentation.

Why This Aligns:

It balances strategic oversight (brand, multi-channel) and hands-on execution (performance, content, analysis) common in fast-growing tech-enabled travel brands.

Next Steps:

If you're trying to craft an internal JD or preparing for such a role, this template can be customized further:

Add PlumTrips-specific KPIs: e.g. customer acquisition cost (CAC), retention, monthly active users, revenue targets.

Define team structure and headcount plans.

Specify whether the position will handle B2B partnerships, enterprise outreach, or focus solely on B2C.

Would you like a version tailored to a different team size, or targeted for specific channels (like influencer or partnership marketing)? Happy to refine further!