About the Role:

- Responsible for driving business with above said National accounts for PAN India.

- Plan, develop and execute the annual business plans (ABP) with all the above accounts.

Key Focus:

- JBP, Account Management, category development, TOT, Promotions & Activations, Account P&L, building strong relationship with the MT national accounts to deliver ABP, utilizing the agreed operating resources in a highly competitive environment.

- Contribute to firm up MT account strategic business planning and quarterly plans to achieve superior results.

- Maintain and develops close working relationships with all Accounts, Sales operations teams in the region and other functional counterparts from Brand, Customer Marketing, Finance and Supply chain.

Key Responsibilities:

Business Planning:

- Develop the annual account plans.

- Closure of JBP (Qtrly/Annual) with key accounts.

- Price / Promo / Pack strategic planning.

- NPI, New launch expansion / activations.

- Ideate, innovate, develop & implement key activations led by offtakes across formats.

- Adherence to overall sales & marketing budgets.

- Ensuring stock availability of all agreed Skus across all accounts at all time.

- Deliver Channel Profit Margin.

Account Management:

- Accelerate growth, achievement of sales targets.

- Ensure proper account relationship & planning between Plum & the account.

- Facilitate performance reviews with all major accounts on a regular/quarterly basis.

- Continuously monitors, report and takes appropriates action on variance between actual & plans.

- Communicate consumer promo as per channel timelines.

- Implements account level business growth program / Activation.

- Keeps abreast of information relating to competition, category insights, activation, events, seasons & take data driven decisions to en-cash on opportunities & to take adequate precaution where required.

- Maintain a track of cost of doing business with these accounts.

- Organize Top to Top meetings with key retailers.

Internal & External Operations:

- Prepares and submits periodic weekly, monthly & other returns Internally as required region & others stakeholders.

- Leads the review / Planning meetings for the channel.

- Review / Monitor business KPI with regional ASM and merchandising team to ensure 100% execution as per plan.

- Maintains an effective database of accounts to facilitate information-based decision making Offtakes / Claims / RTV / SOH / article master / Store master / availability etc.

Qualifications:

- MBA from a Tier 1 institute in Business Administration, Marketing, or a related field with a minimum of 3-5 years of experience in key account management in modern trade (relevant chains / category).

- Proven track record of achieving sales targets and driving business growth.

- Strong understanding of modern trade dynamics and retail operations.

- Excellent communication, negotiation, and presentation skills.

- Ability to analyse data and develop strategic insights.

- Ability to travel as needed.

Location: Thane, Mumbai.