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Head of Marketing - RummyCircle  Background :   - Play Games24x7 is India's largest online and mobile games company. It pioneered the today's thriving online rummy industry back in 2009, and the industry is now expected to hit $1 Billion by 2020. Play Games24x7's flagship brand RummyCircle has become the No. 1 destination to Play Rummy, and it is the market leader in games entertainment space in India. The focus from the start of the business has been on profitability, and RummyCircle keeps its sharp focus on ROI and prides on its deep rooted culture of data driven decision making.   - With a 180 people strong team based out of Mumbai, RummyCircle plans to aggressively push forward to strategically scale and maintain a dominant position in the games entertainment space across India. And we are looking for a marketing leader who brings a strong combination of analytics and marketing communication to grow the market.  Please read more about us and awesome game play experiences at www.games24x7.org.  What are we looking for :   - If you have boundless energy, are bubbling with bright ideas, are extremely hard working, have no problems taking a hands-on approach to your work, and want to put all of this to use in what is shaping up to be an outright revolution in the mobile games space in India, we are the right destination for you. While we value tremendously problem-solving skills, we value even more problem finding skills.   - People who have risen the fastest in our company are those that have a keen eye for detecting critical business problems and then solving them. The Games 24x7 work atmosphere is very amiable, and at the same time always charged with excitement. The dynamic nature of our business ensures that all our team members can see how their contributions benefit the business. We encourage our team members to take responsibility and grow into future leaders in our company and the industry.  JOB SPECIFICATION :   Position : Head of Marketing (RummyCircle)  Location : Mumbai  Position/Role Description :   The Head of Marketing will be the strategic marketing leader of the business. The incumbent would be passionate about understanding the player decision making the process as they navigate through a very crowded mobile games space. Through this understanding, they will develop strategic and tactical marketing differentiators that are critical to success in the mobile games space. The Head of Marketing will be a hands-on, high energy, ambitious individual who thrives in a fast-paced and highly demanding start-up environment.  General Accountabilities/Job Responsibilities :  - Build upon the core marketing strategy for scaling up of the business.  - Forecast monthly, quarterly, annual acquisition growth and costs.   - Develop marketing execution plans and deliver on acquisition targets within time and budget.  - Come up with new ideas for internal and external campaigns that would appeal masses.  - Build and lead a team of campaign managers, media buyers and analysts. Allocate marketing resources to different campaigns based on budget.   - Have a measurement driven mindset to measure, optimize and scale new advertising and organic growth channels.  - Work with Brand team to build new marketing materials for various organic or paid campaigns.  - Work with Web Development team to build new web assets to drive new and existing campaign delivery.  - Lead product marketing efforts by improving key conversion metrics through consumer journey improvement in a scientific manner.  POSITION REQUIREMENTS :   - 6-8 years of marketing experience   - At least 3 years of experience with digital marketing for a B2C business   - At least 2 years of experience building B2B partnerships to drive new user growth  Digital Marketing Skills and Experience :   - Strong skills at management and analysis of the entire acquisition funnel from creative design to media buying to user acquisition. Hands-on experience is a must.   - Strong understanding of how to drive user acquisition on multiple advertising channels.  - Experience in running user acquisition campaigns on Facebook, Google Search, Display, Affiliates is a significant plus.  - Strong understanding of setting and executing AB tests to drive conversion rate improvement.  - Should possess very strong understanding of the creative process to drive user acquisition.   - Should have experience building and leading teams to achieve marketing goals  - Should have obsessive focus on clearly measurable ROI.

Mumbai

Play Games24x7 - Head - Marketing - RummyCircle 

Job Description for Play Games24x7 - Head - Marketing - RummyCircle  in Games24x7 in  Mumbai for (6-8) years of experience. Apply Now!

Play Games24x7 - Head - Marketing - RummyCircle  | iimjobs.com